Virtual Event Rebooking

What is virtual event rebooking?

It’s the pairing of excellent customer service and consultative solution-based selling during the virtual event climate, particularly to your current sponsors and speakers.

For your virtual event sponsors and speakers, it’s all about delivering an exceptional customer experience during their partnership with you as an event organiser. As a by-product, it will produce further partnership commitments that support their lead generation and business development objectives. In addition, it helps you to find out more about what your customers need and how you can provide an effective solution to support this going forwards.

How does it work?

It's all about the pre, during and post-event communication and strategy; making sure your customers get the best out of their sponsorship and speaking opportunities (as per their own business objectives) before offering them the option to commit to the next virtual event, to build on the success.

1. It involves engaging with sponsors and speakers beforehand to ensure they maximise their participation in the virtual event.
2. During the event itself, each sponsor will have a dedicated event representative that looks after them, ensuring they have all they need; a dedicated direct liaison.
3. Event/lead sponsors will have the opportunity to give feedback at intervals and touch-points during the virtual event and have first refusal to get on board for the following editions, at a reduced rebooking priority rate card if this is appropriate.
4. Speakers will be debriefed after their session; and asked if they want to take part in the next content-led webinar, again as first refusal and a special, priority rate where relevant.

Why should event organisers do virtual event rebooking?

Virtual event rebooking is beneficial to both you, your customers and your event audience:

• Not only is it giving back to those sponsors and speakers that are showing their support by getting involved in virtual events at this early stage, but it encourages their brand presence which will cement them as a leader within the industry. 
• Securing speakers and sponsors for the next virtual event as early as possible means that this can be marketed to the audience way in advance, giving extra brand exposure to those that participate.
• For an event organiser, it secures revenue and an idea of content so that your digital events can develop, both in credibility and commercially.
• It gives your internal sales team the time and opportunity to invest in lead generation and new business, rather than focusing on retention. They can use the virtual event time to engage with prospect customers.
• In addition, regular touch-points with your client during the digital event promotes long-term relationships and enhances your brand; highlighting the importance of solution-based selling in your customer-centric sales approach. Understanding what your customers need is key! This strategy will help you to get there.

Want to know more?

Get in touch today, either on LinkedIn or email me at [email protected] - we can have a chat about the upcoming virtual events you have in the pipeline and how we can maximise your customer-centric rebooking sales and sponsorship process.