Virgin Voyages tries Yoga -Finding the Positive Pandemic Newsletter #4
"Find your inner zen in your living room"
That was the subject line this morning from #Virgin Voyages.
They sprinkled some humor in the copy: "You might already be in yoga pants, so, voila! If not, shed those jeans in favor of something more comfy."
The call to action is to a pretty amateur looking unlisted youtube with some instructions on the said workout. The video only has 1,486 at the time I am writing this.
I like the idea. I like the copy and email blast. But, the content itself is subpar and lost the branding look and feel that Virgin has done such a great job creating.
Do you like what Virgin did? Or na?