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Viren Shah
Director at Scoops Ice Cream & Cream Stone Concepts | Past Chair - Young Indians (Yi), Hyderabad Chapter | Networking Enthusiast | Lifelong Learner
Let’s pick up the story from the last chapter and talk about our most daring and arguably, most successful venture yet.
This venture is Cream Stone.
After the launch of Temptations and expanding our reach by giving out franchises and setting up parlours, the business was in a very good, albeit safe place.
But we never believed in playing it safe.
Our drive to always innovate and come up with new ideas is what paved the way for us to research a concept that was brand new to Hyderabad. Marrying the cold stone concept with our expertise in ice cream and backing it with research from across the world, we fully fleshed out the Cream Stone idea.
Launched in Hyderabad in 2009, Cream Stone became an immediate success, the kind that even we did not foresee coming. It was so loved and enjoyed by people that we soon started opening stores across India. In just 7 short years, we expanded operations to Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, and Maharashtra.
We placed very high emphasis, as always, in developing unique flavors and sourcing the best possible ingredients. Our homemade waffle cones and bowls are also extremely popular and iconic in their representation of our brand.
Our aim was to provide a unique, innovative, world-class experience with the best possible ice cream and the finest ingredients. Customer satisfaction has always been our highest priority and with Cream Stone, we have taken it to a whole new level. Customers can customize our flavors according to their whims and fancies and make it their very own concept.
We knew we were taking a big risk with the Cream Stone idea, but we also knew that we needed to bring something new to the table to stay ahead in this ever-changing world.
It is a spirit that we have embodied right from that fateful day when Govindas Shah casually laid eyes on an ice cream machine in Delhi.
We will continue to innovate and push the bar ever higher in the quest for the best ice cream experience and ensure we bring a smile to the face of our customers every time they see the Cream Stone logo, wherever they are.
AVP Operation at Theobroma Foods Pvt Ltd
4 年it's my pleasure sir!
AVP Operation at Theobroma Foods Pvt Ltd
4 年Thank you Viren Sir for sharing such a inspirational story of Scoop....Innovation are the leagcy of Shah family....We will wait for your upcoming ideas which is need for current pandemic situation....As since childhood scoops was the No. 1 brand for all of us. #Let'screatetheMagic.
FOUNDER & PARTNER at 'S' FACTOR Hospitality Consulting l RESTAURANT l BAR l BREWERY l CAFE l CLOUD KITCHEN l Visionary Storyteller l Bringing Dreams to Life with Tailored Consulting
4 年Brilliant....'IF YOU SET A GOOD EXAMPLE YOU NEED NOT WORRY ABOUT SETTING RULES'...and that's what you have done exactly....Respect!!
Leading Hyderabad’s Largest F&B Chain?Ohri's | 25+ Themed Restaurant Brands | Passionate Leader | Life Long Learner...
4 年A great story about a truly innovative concept! Thanks for sharing Viren Shah! Keep the fresh ideas coming!