The Viral Virtue: How Social Media is Bringing School Parents Together
Dr. Evisha Ford
Tedx Speaker| Special Education Thought Leader | Founder of iCan Dream Center | Workplace Culture Strategist | Equity Designer | Author of Benches in the Bathroom
In today’s digital age, social media has become an incredible way to connect, share, and build community. Imagine scrolling through your social media feed and coming across a photo of your child beaming with pride, holding up their latest artwork, or receiving a classroom award.
Instantly, your heart swells with joy, and you can’t help but share that moment with friends and family. These moments bring us closer together, celebrating the milestones and everyday victories that make our community special. At the iCan Dream Center NFP , I’ve seen firsthand how social media can bring us closer together and create lasting bonds.
Many schools face the common challenge of low parent participation, often feeling frustrated by the lack of engagement. But what if we flipped the script and met parents where they already are — on social media? By tapping into the platforms parents frequent daily, we can inspire more involvement. Social media offers a convenient way for parents to stay connected, share their stories, and participate in school activities. This shift not only opens up new avenues for engagement but also fosters a more inclusive and dynamic community where parents feel directly involved in their children’s educational journey.
Tips for Including Parents
To further harness the power of social media and involve parents, here are a few tips:
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Spreading Good Practices and Ideas
Social media's reach goes far beyond our immediate community. It’s a platform where we can spread awareness of good practices and innovative ideas in education. By posting about our experiences and the positive impact of our programs, we can inspire other educators and schools to adopt similar initiatives.
When parents share the positive experiences their children have had on social media, it can create a ripple effect. Seeing these stories pop up in their feeds, other parents may feel inspired to participate and get involved, too. This visible engagement can spark a wave of enthusiasm, encouraging more parents to prioritize active participation at the school. By sharing these uplifting stories widely, we not only celebrate individual achievements but also inspire broader community involvement and action.
Encouraging Story Sharing
I encourage you to begin sharing your school or organization's story online. Whether it’s a proud moment from a recent event, a positive interaction, or the impact of a new initiative, your stories are powerful. They not only celebrate your achievements but also contribute to a larger narrative of positivity and positivity in education.
Together, we can create a wave of positive change and inspire others to join us on this journey.