Viral Success: Leveraging LinkedIn for Personal and Business Growth

Everyone wants to “go viral,” but what does that mean?

Virality is the process of a post on social media being shared rapidly and widely, to the point that the post garners hundreds of thousands of impressions, along with thousands of likes, comments, and shares.

In the fast-paced world of digital marketing, virality can lead to increased attention online, which can translate to real-world business impacts, like improved hiring processes, culture, and sales and revenue.

Recently, Br8kthru Consulting 's Vice President of Operations, Ashley Flitter , had a post go viral. To us, this became a case study of the importance of LinkedIn, not just for individuals but for businesses.

But let us be clear — virality is totally up to the algorithm. This isn’t a how-to guide for going viral; it’s a look at how you can use social channels as an extension of your brand and a testament to how we take Michelin-Star Standards to heart. How we do anything is how we do everything.?

An Analysis of Ashley’s Post

In Ashley’s post, she speaks to the importance of being set up for success in a new role. “[If] I mentioned a role that is more junior to the one you've applied for, it's not because I am downplaying your experience or what you bring to the table,” she writes. “It's a genuine desire to set you up for success in the role.”

She goes on to write about the different levels of expectation that come with different levels of seniority, and the benefit that starting in a more junior role may provide: a slower onboarding process, and more opportunity to “ease into the role and learn as you go with less expectation to deliver immediate value.”

At the end of the day, she — like everyone on our team — wants new employees to succeed, and sometimes, that happens best by taking a beat to settle in, which aligns well with our core values.

We Hire According to Our Core Values?

At its core, this post is about our core value of empathy. We believe in an empathetic approach to all things in our business, especially hiring. It can be challenging to hire — and be the one looking for a role — so we lead with empathy wherever possible.

This looks like hiring for the immediate needs of a role and with a long-term vision of success and growth for each candidate. We want our team to succeed, and that starts at the beginning. By placing candidates in roles that allow them to learn, grow, and gradually take on more responsibility, we create an environment where employees thrive and build lasting careers with Br8kthru.

In order to empathetically hire, we build a deep understanding of candidates' unique skills and experiences. We listen and aim to understand what they’ve done and where they’ve been, so we can make informed decisions about where they may go next.

This empathetic approach fosters a culture of trust, loyalty, and continuous improvement — another core value — that benefits individual employees and Br8kthru as a whole.

The Power of a Personal Brand

This post's virality also highlights LinkedIn's role in building personal brands and sharing company messages. By sharing authentic, value-driven content, Ashley was able to connect with a wide audience and showcase our company’s unique approach to talent management.

This is a testament to the importance of encouraging employees to be active on social media, and especially LinkedIn, sharing their experiences and insights.

When employees become brand ambassadors, they elevate their professional standings and the overall visibility and reputation of the company for which they work.

By engaging with their networks, sharing industry knowledge, and participating in relevant conversations, employees can contribute to larger business goals, like attracting new business opportunities, building valuable partnerships, and establishing the company as a thought leader in the digital space.

Regardless of Virality, Consistency is Key

As exciting as viral moments are, they are just one piece of the puzzle. True success on LinkedIn, like in business, comes from being consistent, day in and day out.

For Br8kthru, this means maintaining a commitment to our core values, delivering exceptional work for our Clients, and always striving to be the best in the industry.

It means being authentic in our communications, providing genuine value to our networks, and building relationships based on mutual trust and respect.

Embrace the Power of LinkedIn for Lasting Success

Ashley’s viral LinkedIn post serves as a powerful reminder of a single message's impact when it resonates with an audience.

By staying true to our values of empathy and continuous improvement, we can all work toward creating our own viral success stories — both on LinkedIn and in our careers more broadly.

As we continue to navigate the ever-changing landscape of digital marketing, let’s embrace the power of social media, build strong personal brands, and never lose sight of the importance of putting people first.

Contact us today for more information on Br8kthru’s social media marketing services.