The viral M&S bag that sold out because of TikTok

On one of her shopping ventures in 马莎百货 , Melissa Ridella went on TikTok to share a CELINE bag look-alike she had found. Telling her audience she was definitely taking it home as it was going for only ￡35 compared to the designer one which was priced at ￡3,000. The 33-second video went viral and had 1M views, 1K+ shares and 5K+ saves and just like that the bag became the trending ‘must have accessory for autumn’.

The impact an influencer has on a business can vary and this is because each content creator has a unique set of abilities and insights.

According to research, 63% of customers believe an influencer's message is more credible than a brand's message.

This shows a significant shift in consumer behaviour and underlines the overall effectiveness of social media influencers.

Here are 3 main reasons why influencers have a positive impact on business growth:

1. Access to the market's most popular demographics

It can be challenging to share your product with the target audience if you are marketing a niche product or service. With a wide variety of influencers to choose from, brands now have the opportunity to collaborate with people who successfully operate in their chosen market. As a result, brands have the potential to increase the size of their audience and increase their competitive advantage.

2. Increased conversions

According to studies, an astounding 84% of consumers have purchased a product after hearing about it from an influencer.

Influencers can also assist a client in selecting the best option for them, which can enhance brand loyalty and purchases.

3. This type of marketing is suitable for all business sizes

Influencer marketing may help you succeed whether you're an established brand trying to monopolize your market or simply a start-up trying to get your name out there. Because social media is constantly evolving, influencers can essentially act as brand ambassadors for you.

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Want to know how to work with influencers for your brand? Lets chat: [email protected]

Munodiwa Zvemhara?

Talent Manager