Viral Loop

Fred, Adele, a 12-Year-Old Ukelele Player, and two dudes cutting open a rattlesnake have in common? 

They all starred in one of the top 10 viral videos from 2016.

When you hear the word “going viral”, this is what most people think about. Entertaining videos that get millions and millions of views. 

That’s unfortunate, because building virality into your business model could mean the difference between success and failure. Or the difference between a good company and one that is world famous (and famously profitable.)

That’s the type of virality that Adam Penenberg explains to us in his book, Viral Loop (click here to watch, listen to or read the full summary.)

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It’s a concept that’s been around for decades, as this quote from the summary explains:

Many many years ago, long before Mark Zuckerberg’s parents had even met, Tupperware was tapping into vast social networks of women to create an enormously viral business. 

In 1949, a woman by the name of Brownie Wise held what is believed to be the world’s first Tupperware party - although at the time she called them “Poly-T parties”, which was the name of the material Tupperware was made out of. You’ve probably been invited to a party like this in recent years, with a vast number of new companies popping up using a similar model. 

In 1949 alone, Wise sold $152,149.13 of Tupperware, which today would be worth more than $1.4 million. 

More parties not only meant more buyers, it also created more sellers, which in turn created more buyers, which in turn created…and so the loop went. 

Eventually Wise became the first woman to ever land on the cover of Business Week, which included her quote: “If we build the people, they’ll build the business.” 

This type of business model is what drove (and continues to drive) the success of scores of Internet businesses around the world. Before we talk about them, we first need to understand some simple but powerful math. Enter the viral co-efficient.

To learn more about the viral co-efficient and how you can turn your business into an insanely profitable, customer generating machine, you know what to do…

Watch, listen to or read the full summary now.