Viral beginnings: how to create content that attracts millions

Have you ever seen a video on TikTok or Instagram where someone gets hit by a car and then, thanks to editing, suddenly gets up and starts advertising a product? This is a prime example of a viral start that instantly captures attention.

In this article, I'll share how viral beginnings took over TikTok last month, why they're so powerful for businesses, and how you can use them in your content. Whether you're an entrepreneur or an expert, these points can be your key to success on TikTok.

Why does it work?

It's simple: our brains love the unexpected. When we see something unexpected, the natural reaction is to keep looking to see what happens next. This can be achieved by using abrupt transitions or unexpected moments.

Popular sounds and music also play an important role. They create associations, and a familiar track attracts attention. For example, in June 2024, the track "Nasty" by Tinashe went viral, collecting more than 154 thousand videos per day.

This is very important for business. Viral starts help to quickly grab the audience's attention and keep it focused on a key message or product. Research shows that after watching an ad on TikTok, viewers are 41% more likely to trust the brand and 31% more likely to remain loyal to it. This means that a well-crafted video will not only capture attention, but also increase trust in your brand.

Different types of viral videos

Let's look at some effective techniques for creating viral videos on TikTok.

1. Expectation of the result with a sharp transition to the beat Start the video with intrigue, create expectations, and then make a sharp transition to a popular music beat that instantly attracts attention. Example: Instagram video
2. Continuation of a movement from a scene (punching scene) Start a movement, such as a punch in the ring, and continue it in another scene, creating a sense of continuity. Example: Instagram video
3. Rapidly changing frames in a static shot A static shot where images change rapidly creates dynamics and captures attention. Example: Instagram video
4. Continuation of a scene (bottle churning scene) The perfect hook for a product demonstration - start with an action, such as churning a bottle, and continue the movement in another scene. Example: Instagram video
5. Humorous video (egg drop scene) Start with a humorous scene, like an egg drop, and continue with a product or service highlight. Example: Instagram video
6. Dynamic shots for a product review Demonstrating a product through dynamic shots without words is a great way to keep attention. Example: Instagram video

We have developed a course on creating viral and trending videos. Follow the link .

Don't be afraid to experiment, use these techniques to make your videos memorable and create an emotional connection with your audience.