VIP Cheese ??, a Monk on a mountain & why everyone's annoyed at Instagram
Video has captured a bunch of weird and wonderful stuff this month, like Tesco putting?cheese in security boxes, YouTube and Instagram copycatting TikTok and the extremely cool scenes of a?monk walking straight up a mountain. On that note, let's check out what else has been happening in the video world...
\\ THIS MONTH
Spotify:?Turning up the volume with video ??
Heatwaves:?been faking me out…??…so a video game is advocating for climate change
YouTube videos:?The king of video ensuring?video advertising is up a whopping 30% since the last quarter??
Netflix:?and chill…Microsoft is giving us video ads ??
We've also included a brand new 'Video Chart Toppers Of The Month', revealing July's most popular social platforms for video and the top trending vids. Dive right in for the latest juicy snippets.
\\ SNIPPETS
As the first generation to have grown up not knowing a life without technology,?Gen Z is empowering the digital economy. Snapchat’s latest report with Oxford Economics reveals optimism that Gen Z has the innate skills to make the most of the growing demand for digital skills in a post-pandemic economy?(socialmediaweek.org).
?TikTok is?abandoning its e-commerce plans in Europe.?The “TikTok Shop” is a shopping feature where influencers and brands broadcast live and sell products. It launched in the UK last year and was set to expand but a failure to meet targets means plans have been dropped (tiktok-scales-back-ecommerce-plans).
Meta announced today that?creators on Facebook can now earn money through their Facebook videos?that use licensed music. The company is launching “Music Revenue Sharing” to allow video creators to include licensed music in their videos on Facebook and earn a share of in-stream ad revenue (TechCrunch).?
Head of?Instagram?Adam Mosseri has confirmed that the platform will become “more about video over time”.?The admission has sparked outrage among viewers who say that it's trying too hard to mimic TikTok. And with social giant YouTube also looking to ramp up short-form video on its platform, we're getting an eerie feeling that TikTok might be taking over the video world...
\\ HOT TOPICS ??
??Video game Mission 1.5 sparks climate change action
Heatwaves?baked western Europe this month, and the historic hot spell was all anyone could talk about. Often too much talk turns to little action, so that's why Cassie Flynn, Strategic Advisor on Climate Change for the UN Development Programme, spearheaded a mobile game called?Mission 1.5.?The game lets people learn about the climate crisis, and at the same time communicate to governments about solutions that could be put in place to tackle it – all while they’re exploring virtual universes. The game has had 6 million players.?
?“I started looking at what people were doing and I kind of peeked over this woman’s shoulder and saw she was playing?Angry Birds, and then I looked over and this other guy was playing?Candy Crush.?All of these people were playing games on their phones,” Flynn recalled while speaking to UN News. Her video game goes beyond educating the users on climate solutions in 17 languages; it asks them to cast a vote about which strategies, in their opinion, would be more successful to tackle the crisis. These answers have become the source for what is now known as the ‘People’s climate vote,’ the largest survey of public opinion on climate change ever conducted.?
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Video is documenting the climate crisis as we speak, capturing history. Is it any surprise that a game about climate change is proving successful? After all, 3 billion people in the world play video games - it is a pretty impressive way to reach people.
Source:?UN News
??New data confirms YouTube’s status as an indispensable part of the video ad landscape
YouTube’s major competitor TikTok has been the rising star of online video as it's cultural impact, insanely high viewer numbers and the countless hours spent on the app is making it a new powerhouse of advertising. However, it has not quite surpassed the OG video platform.
Since Q4 2021, online video ad spend is up 30%, the number of advertisers contributing to that spend is up 21%. Among campaigns that run solely on YouTube, spend is up 57% to $482 million. For the campaigns that eschew YouTube altogether, spend is down 56% to $63 million.
?Source:?Tubefilter?&?MediaRadar
??Netflix?has picked Microsoft to help deliver video ads in a cheaper format
The latest version of their video streaming service is set to launch later this year, and the partnership is a massive step since Netflix had steadfastly refused to include ads since its inception 15 years ago. The streaming giant has pledged to alleviate privacy concerns around digital advertising, at a time when they admitted to losing 200,000 subscribers during the first three months of the year amidst stiffer competition and rising inflation that has hit household budgets.
With the public's attention span shrinking on a yearly basis, demand for fresh content has become a necessity to daily life. Do you think Netflix can keep up with the public's fickle nature, especially amidst inflation rates, and ads?
Source:?The Leader???
\\ CHART OF THE MONTH
According to the latest video marketing stats, YouTube is the most popular platform for marketers when it comes to publishing video.?Nine out of ten?marketing professionals say they plan to use YouTube as part of their video marketing strategy this year.
This is followed by the OG?king of social media?Facebook, with 70% of marketers looking to use the platform for video.
Related Link:?Social Video Marketing: Stats and Trends for 2022
\\ STANDOUT VIDEOS OF THE MONTH
???Sea lions flopping around rampantly at the beach.?
“This behaviour is not uncommon at all. The reason why the video has like 10 million views is because everybody is running like Godzilla is chasing them.”
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??Trending movie trailer - of course it has to be?Black Panther: Wakanda Forever.?
It's goosebump inducing.
??Hottest music video?of the month goes to this banger, The video is straight from an A+ comic book.?
??Our?video ad inspiration?of the month goes to this?ad from Dove,
picked by our Client Services Manager Sammi Hughes. It may not be new but it is still a powerful video with a strong genuine message. No wonder it has racked up over 70 million views.
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\\?WHAT"S HAPPENING AT THE WORLDS MOST CUTTING-EDGE VIDEO AGENCY?
Wooshii is *virtually* walking to Kenya!?
?We are huge advocates for sustainability and fighting climate change. This year, we decided to take more action by getting our steps in and fundraising for the next 6 weeks to plant trees in Kenya. We are working with the fantastic Word Forest charity because their team ensures trees are planted in an area where impoverished communities can recover deforested land. The tropical conditions near the equator means trees grow up to 10 times faster than anywhere else on the planet – it’s great for mitigating climate chaos. Four trees planted will extract 1 tonne of C02.
If you want to do your good deed of the day and plant a tree (or 4?) see?our fundraising page here.