Vingegaard’s Visma | Lease a Bike engages in Partnership with Danish Company

Team Visma | Lease a Bike has entered into a partnership with Bygma who i.a puts the Danish owned supplier of building materials on the team’s shirt and shorts when Tour de France is soon kicking off. Meanwhile it’s the first time ever that a Danish company is sponsoring the Dutch cycling team.

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This summer when Tour de France is running on the French roads, you will see the Danish Bygma logo on Team Visma | Lease a Bike’s shirts and shorts. The Danish supplier of building materials is very excited to support the possibility of a third consecutive Tour victory.

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“At Bygma we are extremely proud to become the first Danish sponsor of Team Visma | Lease a Bike and to be part of their success story. Bygma’s slogan is “Not for Amateurs” and with two consecutive Tour de France victories and the goal of a third, it’s safe to say that this also applies to Team Visma | Lease a Bike”, says CEO of Bygma, Klaus Hadsbjerg .

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He is backed by Commercial Director of Team Visma | Lease a Bike Sander Kruis, who is also excited about the new partnership with Bygma.

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“We are happy to welcome Bygma as our partner. Their dedication to quality and innovation matches our values completely. And with that we can both aim to stay in front. We are looking forward to being working together and to achieve our common goals." he says.

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The interest has never been bigger

Like thousands of Danes, Bygma has followed the improvement of Team Visma | Lease a Bike. So, when an opportunity like this to support arises, you don’t want to miss it, says Klaus Hadsbjerg.

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“Throughout the last years Team Visma | Lease a Bike and Jonas Vingegaard have created a Danish migration to the TV screens and not least the Danish roads when Grand Départ in Denmark took place. The partnership with Team Visma | Lease a Bike gives us a unique opportunity to support the best cycling team in the world.”

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Sander Kruis adds that with Bygma as a partner, they have found someone who shares the same values as the team:

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“With Bygma we get a strong partner behind us, where quality and professionalism are key. It matches exactly the way we run Visma | Lease a Bike.”

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Unlock the potential together

Head of Marketing at Bygma, Lasse W. Svendsen is excited for the prospects of a partnership that benefits both customers and partners.

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“We see a perfect connection between Team Visma | Lease a Bike and Bygma. We are talking about a team who is prepared down to the very last detail and is always adding to optimise and exceed their great potential.

“Tour de France is one of the greatest sports events in the world. That is also why the partnership gives us a fantastic opportunity to increase the awareness of Bygma as a company and what we stand for. In addition the partnership gives us the opportunity to give something back to our loyal customers with various events.”

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Besides having the Bygma logo added to both the men’s and women’s Tour de France, there will throughout fall be events for customers and partners.

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For more information, pictures and scheduling for an interview, please contact;

Mads Holmb?ge Rasmussen | Kommunikationskonsulent, Perfekta PR | T +45 31587549 | E-mail: [email protected]

Mads H. Frederiksen | Founder, f Sports Group | T +45 28340724 | E-mail: [email protected]