Viewing Entities on Pages…
See Google Patent: “Question answering using entity references in unstructured data”

Viewing Entities on Pages…

I’m always on the lookout for useful Chrome extensions that help me quickly understand page contents and to highlight important elements. If you’re a fan of entities for #SEO, then I think you’ll really dig this new Chrome extension:

Wikid - Wikify the internet

No alt text provided for this image

? Chrome Extension?? | Firefox Add-On??

So, next time you’re checking out some content, activate Wikid to scrape & analyze the named entities on the page. Just mash the Wikid icon on your toolbar and wait while the back-end service parses the page and modifies the HTML DOM.

No alt text provided for this image

It can be very informative to see when a given page makes it easy for machines to identify entities and topics, and when the writing obscures the entities. For example, compare the top-ranked page for rugged mountain bikes to a page ranking at the top of Page 2:

No alt text provided for this image
It’s hard to say if this is correlation or something else, but it’s interesting how the site that ranks lower is trying so much harder to get noticed for a head-term.

Also, after you've run the Wikid analysis/extraction, check out the Dev Tools Console for extra information.?

No alt text provided for this image
I've written to the Dev about exposing more of this kind of information in a tooltip. Since this is a new extension, there's a lot of room for future development!

Upon installation, if you run an extraction but don’t see any entities highlighted, you may want to use your own userstyle to be sure to override the page’s CSS.

I use the Stylus extension, and supplied my own CSS. I’m sure future updates will resolve this.

No alt text provided for this image
I used the Stylus Chrome extension to override CSS

? Stylus: Chrome extension?? | Firefox Add-On??

You may notice that Wikid doesn’t seem to catch all the possible entities or entity synonyms on a page. I’m not sure why that is, but I’m hoping it will be addressed over time.

No alt text provided for this image
There are more entities that could be highlighted, not sure why they’re not always caught.

Final tip: You can run the entity extraction by clicking the Wikid icon in the browser toolbar, or assign it a keyboard shortcut, which I did. Your mileage may vary, but I like using CTRL-SHIFT-W for this extension.

No alt text provided for this image

PS: The extension comes from Andrew Nelson , the linguist behind the GetReadefine?? glossary/readability service.

No alt text provided for this image

Wikid builds on the Readefine concept by parsing key terms/entities on the web, linking them to Wikipedia like a glossary.

No alt text provided for this image

? Blog: Introducing Readefine??

? Chrome Extension?? | Firefox Add-On??

Final notes: The Wikid extension relies on the entity-fishing library, which you can find here:

? Github: Entity Fishing??

And I believe the Chrome extension is hitting this demo/back-end instance of entity fishing, which you can also play with here:

https://cloud.science-miner.com/nerd/

No alt text provided for this image

Happy entity-hunting!

Rich

要查看或添加评论,请登录

Rich Tatum的更多文章

  • Experience Gain for SEO

    Experience Gain for SEO

    If “Information Gain” is important for search engines to identify in content for information retrieval, then with the…

    5 条评论

社区洞察

其他会员也浏览了