As viewers go the spiritual way, news channels cash in on the inauguration of the Ram Mandir

India is a land of secularism and diversity, consisting of approximately 33 crore deities who are worshipped. The recent consecration of the Ram Lalla Mandir in Ayodhya was a celebration all across the country as it was considered the homecoming of ‘Lord Rama’. The consecration ceremony was televised across news channels in the country as viewers remained hooked on the holy event. The run-up to the event was approximately a month long. While viewers continued to watch the ceremony and were hooked to their devices, it was the news channels which capitalised on the ceremony to churn out advertising moolah.

Read More: ??

IPL advt battle low-key this year

Disney Star and Viacom18 will compete for a share of the Indian Premier League’s (IPL’s) viewership and advertising for a second year in a row. But unlike last year when the broadcasting war was a no-holds-barred encounter, with each player trying to outdo the other, this year appears to be more sanguine.

Read More:

YU Foods looks to break even in the new fiscal; plans to launch beverage category

The ready-to-eat market in India has grown by leaps and bounds in the last few years, with brands like Dawaat, ITC, among others ramping up its offerings. Among these, is? YU Food, which sells a range of products including instant Korean noodles, and breakfast mixes, among others. “Unlike cup noodles which are prevalent in the market, we went the other way and started our operations with pasta that can be made in four minutes by adding hot water, which nobody had really done prior. After that, we launched halwas in a bowl, we have three types of halwas – gajar halwa, moong-dal halwa and Amritsari halwa, and then we eventually moved on to mainstream products such as cup noodles,” Bharat Bhalla, founder and executive director, YU Food told BrandWagon Online.

Read More: ??

Overall ad revenue in India is expected to reach Rs 1,55,386 crore in 2024, reveals GroupM India’s TYNY report

GroupM India has released its annual This Year Next Year (TYNY) report. As per the report, the overall ad revenue in India is expected to reach Rs 1,55,386 crore in 2024, with an incremental Rs 14,423 crore as compared to 2023 while the global ad revenue is expected to reach $936 billion in 2024 from $889 billion in 2023.

Read More:

Exotel’s Udit Agarwal on the company raising $100 million besides implementing AI voice chats for customer conversations

Tech, tech, and tech! How much is too much when it comes to defining the dependency on technology? When it comes to Communications Platform as a Service (CPaaS) or customer experience (CX), from virtual assistance for customer resolution to enabling AI voice chatbots for improved brand-customer engagement and making seamless conversations, technology has evolved in recent years.

Read More: ??

Zee embarks on new phase after Sony merger collapse

Zee Entertainment will look to turn over a new leaf following its failed merger with the Sony Group Corporation’s Indian unit, Zee MD & CEO Punit Goenka said in an earnings’ call on Tuesday. Addressing investors, Goenka laid out three strategic pillars — frugality and fiscal prudence, resource optimisation and a sharp focus on quality content — as the way forward to drive growth as a standalone entity. The aim, he said, is 18-20% earnings before interest tax depreciation and amortisation (Ebitda) margins and 8-10% revenue growth by FY26.

Read More:

The Advertising Club and Advertising Agencies Association of India reveals the awards governing council for ABBY One Show Awards 2024

Marking its 55th edition, the ABBY One Show Awards continues to strengthen its position as South Asia’s biggest advertising awards that honours creative excellence. Scheduled to take place between May 29-31, 2024 during Goafest at Grand Hyatt, Bambolim in Goa, the ABBY One Show Awards is known to honour, inspire and uplift the creative community.

Read More:

No SRO for online gaming, Govt to act as regulator

It’s final now. The government will act as a regulator for the online gaming sector rather an industry-led self-regulatory organisation (SRO). The ministry of electronics and information technology (MeitY) will now prepare a framework for permitting and certifying online games which involve money, officials said.

Read More:

Streaming content takes over 50% of smartphone usage time, reveals BCG report

A key revelation from the data is the significant increase in the amount of time users spend on their smartphones. On average, individuals now dedicate 4.9 hours per day to their devices, a notable uptick compared to previous years. This finding underscores the profound impact smartphones have on our daily lives, as they accompany us through every moment of our waking hours.

Read More:

Interview: Ambuj Narayan, CEO, Taneira

Titan Company’s Taneira wants to be a one-stop shop for women’s ethnic wear and become a Rs 1,000-crore brand by 2027. Ambuj Narayan, CEO, Taneira, tells Christina Moniz how the brand is working to attract younger customers to be able to reach that target.

Read More: