That view though...
Catherine Warrilow ??
Brand Strategy for Attractions & Experiences with Purpose ? Brilliant plans for confused brands ? Industry Speaker ? Mentor ? Media Commentator
It's been a minute?
I'm sending this late and writing on my way from Alnwick to Manchester after an incredible three days camping with the main family.
We've cooked camp food, explored Alnwick Gardens, taken,?walked Hadrian's Wall and stood in Sycamore Gap.
I love being a customer of our industry - for one, we love exploring new places as a family, and for two, it fills me with ideas, inspiration and happiness seeing how destinations, hospitality and experiences are doing it brilliantly...
?? How the Lilidorei adventure play engage children through live actors, storytelling and simple stamp card rewards
?? How one tiny carriage can host tea on the train for dozens of guests with a kitchen the size of a cupboard yet an extensive menu.
?? How we found inspiration?- our teen found the poison gardens at Alnwick on TikTok?, my husband found the campsite on Pitchup and I found a local waterfall walk through word of mouth.
What's the takeaway?
? Partnerships pay - work with other local hospitality and experience brands to recommend each other and incentivise guests
? Market to mini-adults - inspiring kids via social media channels is as important as reaching adults?
? Get the basics right - your search and digital visibility are vital - make it easy for people to find you, see what you offer and contact you.
I hope you're enjoying some amazing adventures this summer too.
Next stop for us, South Wales, tips welcome!
Until I see you out there,
Catherine.