View from the Garden

View from the Garden

"Business MADvisors"!

The entire marketplace for payroll services is, as a result of #newreality, going through an unprecedented transformation. The traditional approach to service provision, practiced by most firms of accountants is ‘we’ll do your payroll at any price as long as we get the rest of your accounting business’. I believe that is unsustainable the face of:

  • the huge increase in legislation over recent years;
  • the challenge of recruiting and retaining talented payroll professionals;
  • a more savvy and demanding client base

As far as I can tell, most accountants are ignoring these changes, adopting a ‘Keep Calm and Carry on’ approach. This amazes me, especially when most firms now describe themselves, not as humble Accountants, but also as “Business Advisors”. 

Really??? 

I wonder how many of them advise their clients to generously provide one product or service to their customers for next to nothing in the desperate hope that it will entice them to buy something else?? This is, in my opinion, the act of an ill-informed accountant with little business acumen and no idea how to support and incentivise his/her payroll team.

I have a number of strategies which payroll service providers can adopt to help transform their service and I will outline them in my forthcoming posts.

Barry Matthews

Guiding you through #newreality

[email protected]

+44 7836 618989


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