A View Down the Vial Lands Cobalt MarCom Award for Design Excellence

An innovative and creative way to communicate a client’s sustainability ambitions secured Cobalt Gold at the MarCom Awards 2024. The award for Sustainability Visual Branding highlighted Cobalt’s problem-solving process to address one of its longtime client’s desire for a bespoke image treatment that uniquely represented what the company does and its commitment to sustainability.

West Pharmaceutical Services challenged Cobalt to establish a visual presence for its sustainability branding, one that needed to go well beyond the traditional environmental imagery used today and authentically represented West and its commitment to sustainability. “West is proud of our legacy of innovation and how we have helped to advance health care to build a better future,” said Michele Polinsky, VP of Global Communications and Corporate Philanthropy. “We understand building a better future also means being a steward of sustainability for our environment, and that is why this project was so important to us.”