VIETNAM’S DRIED FRUIT MARKET: GROWTH OPPORTUNITIES AND GLOBAL NUTRITION TRENDS
Vietnam's dried fruit market is experiencing significant growth due to rising demand for healthy foods, aligning with the “clean eating, healthy living” trend embraced by modern consumers. This trend is flourishing not only in Vietnam but also globally, with the dried fruit market worldwide expected to grow from $32.7 billion in 2022 to $46.3 billion by 2029, at a 5.2% annual growth rate.
The Role of Dried Fruit in Global Nutrition
Dried fruit is considered a nutritious and convenient choice for health-conscious consumers. The drying process retains most of the essential nutrients such as fiber, vitamins, and minerals. Furthermore, dried fruits have a longer shelf life than fresh ones, making them an ideal choice for busy lifestyles.
Key Factors Driving Vietnam’s Dried Fruit Market
·???????? Abundant Natural Resources: As a tropical country, Vietnam offers a diverse and plentiful supply of fruits, including bananas, mangoes, dragon fruit, and durian. These fruits are popular domestically and internationally, providing an abundant supply for the dried fruit industry.
·???????? Changing Consumer Preferences: Increased health awareness, higher income, and the rise of e-commerce have brought dried fruits closer to consumers.
·???????? Technological Innovation: Companies in the sector are investing in advanced drying technologies, which help preserve nutrients and enhance the taste of products, improving their competitiveness in export markets.
Opportunities and Challenges in the International Market
Major markets such as the United States, Japan, China, and South Korea are increasingly interested in dried fruits from Vietnam. To meet this rising demand, Vietnamese businesses continuously improve production processes to meet international standards such as ISO, HACCP, and HALAL, strengthening Vietnam's competitive edge on the global market.
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Conclusion
Dried fruit is becoming an essential component of the modern diet. With rich natural resources and advancements in processing technology, Vietnam’s dried fruit industry is poised for growth, with vast opportunities to expand its market share and strengthen its position on the international stage.
Source: wtpagri
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