Videos to Solve Your Business Challenges: Grow Your Team

Building a strong, engaged, and skilled team is the foundation of any successful business. From attracting top talent to fostering company culture, videos can play a crucial role in growing and strengthening your workforce. Whether you want to recruit new employees, showcase your company culture, or train your team, the right videos can make a significant impact. Here are five types of videos that can help you grow your team and elevate your workforce.

1. Recruiting Videos

A recruiting video highlights the best aspects of your company to attract potential employees. These videos showcase your workplace culture, company mission, and employee experiences to give candidates a compelling reason to apply.

• Why it works: Provides an engaging and authentic look into your company, making job openings more appealing.
• Best practices: Feature real employees, include testimonials, and show your workplace environment.
• Example: A tech startup could create a recruiting video highlighting innovation, collaboration, and work-life balance to attract skilled developers.

According to Storykit, Job posts with videos have a 34% higher application rate.

2. Team Videos

Customers and potential employees want to know who they’ll be working with. A team video introduces your staff, giving a face to your brand and showcasing the people behind the business.

• Why it works: Humanizes your brand and builds trust with customers and potential hires.
• Best practices: Keep it authentic, highlight team camaraderie, and include both professional and fun moments.
• Example: A marketing agency could create a team video featuring interviews with employees discussing their roles and favorite company moments.

3. Training Videos

Training new employees or upskilling your current team is easier and more effective with training videos. These videos provide step-by-step guidance, ensuring consistent learning experiences across the organization.

• Why it works: Standardizes training, reduces onboarding time, and improves employee retention.
• Best practices: Use clear visuals, break down complex tasks, and incorporate interactive elements when possible.
• Example: A restaurant chain could create a training video on food safety protocols to ensure all employees follow best practices.

Researches show learning retention rates leap from just 5% for traditional lectures to a whopping 75% by leveraging video.

4. Year-End Highlights

A year-end highlight video is a fun and engaging way to celebrate company milestones, achievements, and memorable moments from the past year. These videos boost morale and reinforce company culture.

• Why it works: Fosters a sense of pride and unity within the team.
• Best practices: Include footage from company events, key performance metrics, and employee shoutouts.
• Example: A retail company could showcase record-breaking sales, community involvement, and fun office celebrations in a year-end recap video.

5. Award Videos

Recognizing employees and teams for their hard work and accomplishments is essential for motivation. Award videos highlight special achievements and celebrate success stories within your organization.

• Why it works: Reinforces positive workplace culture and boosts employee morale.
• Best practices: Personalize the recognition, include testimonials, and highlight the impact of the achievement.
• Example: A healthcare organization could create an award video honoring an employee for outstanding patient care.

Final Thoughts

Growing your team isn’t just about hiring—it’s about cultivating a workplace where employees feel valued, informed, and engaged. By using recruiting, team, training, year-end highlight, and award videos, you can attract top talent, strengthen company culture, and empower employees to perform at their best.

Looking to create professional, engaging videos to grow your team? Contact us today to bring your vision to life!