Videos Small Businesses Should Consider Making

You have put a lot of sweat and tears into creating your small business. It is your baby, and you would like to see it grow and succeed. After all, it is not cheap to raise a business, and you want to make sure your invested time and money do not go to waste. 

However, there are a lot of bigger companies out there, and people tend to favour them because the customers know they can trust the company’s products and/or services. You offer the same – if not better – products and services, but no one is paying attention.

Not fair, right?

The two most important things to work for as you try to gain traction are to 1) get on people’s radar, and 2) gain their trust. One of the best ways to make people aware of your business is through video. There are the common promotional videos and TV/cinema adverts. You are also probably aware of the importance of creating content for social media because at this point, who doesn’t have a social media profile somewhere?

Below is a list of videos small businesses should consider making.

Unboxing Videos

This is a growing trend. Business owners set up a camera and film themselves opening newly arrived products. It is like watching a kid opening a present on Christmas. If you are shown being excited about a new product, viewers will be excited, too. 

With each passing week, you learn from your mistakes. You learn what products or services are better, and you take into consideration people’s feedback and recommendations. You must also pay attention to growing trends. For example, if you own a bookstore and you receive a lot of requests for a certain book, you create videos of unboxing not only the highly requested books, but also similar new releases that people might enjoy. People are excited when their voices are heard, and unboxing videos are a great way of proving you’ve been listening.

Behind-the-Scenes Videos

Humans are curious creatures. Some will open up a watch to see the gears working inside. Others will take things apart and try to put them back together based on memory and common sense (does not always work, but at least they tried). Many will ask in-depth questions to make sure they understand.

Behind-the-scenes videos help to satisfy customers’ curiosity. They want to see you making improvements to your business, from reorganising to talking with customers. They want to see you excited about new developments. This will make your business – and you – more personable.

Origin Story

In addition to letting your customers know what is going on behind the scenes, also let them know how you created your business. What influenced you to start it? What struggles did you face along the way? What is your background? The more open you are, the more people will connect with you. That being said, it is up to you how much information you give. We’re not saying you have to reveal your deepest secrets in these videos.

Thank You Videos

Without your customers, you would not have a business, so let them know how much you appreciate them. You do not have to produce a "Thank You" video every day. Do it at milestones (opening day, one-month of business, anniversaries, etc.), after events, or whenever your business recovers from unexpected developments. In short, create one of these videos whenever you feel it is right to do so.

In Conclusion

Do not let the reality of the situation discourage you. After all, the big businesses had to start somewhere. At some point, way back in history, someone started a small business and over time, it grew to become the company it is today.

Not sure where to start, or need help? Visual Production Agency is here to help get your voice heard. Our highly experienced team can help your business gain more customers and increase your profits. We can also enhance your digital marketing. Visit our website (www.visualproduction.com.au) for more information and/or to get in contact with us today.