[Videos] Automating Research & Finding Trigger Events

A short and sweat edition of More Meetings, More Sales with links to two recent videos.

The first helps save time and the other helps book more meetings.

What's not to like...

How To Automate Prospect Research With Clay and Save Over 1 Hour Per Day

Access the shared Clay table here.

Ideal for SDR’s and any sales reps who need to quickly research prospects before they call, email or engage with.

Simply add in the prospects LinkedIn Profile URL and you’ll automatically see the following:

• A short overview of their company and who they sell to
• A summary of their personal experience
• A summary of challenges they face in their role based on the company they work for and who the sell to
• How long they’ve been in their role
• Employee headcount growth (3 months and 12 months) and more

Let me know how you get on with Clay and how much time you save with this.

How To Select Intent Data & Signals To Build Trigger-Based Pipeline Generation Campaigns

Triggers / Signals / Intent - everyone’s talking about them.

But what the heck are they?

And how do you use them in your pipeline generation campaigns?

In this video I answer the above and also share:

• 00:50 Why everyone is talking about triggers
• 01:45 Why we need to focus on triggers now
• 04:54 Definitions of intent data, signals and triggers
• 06:04 50+ examples of intent data and signals
• 10:00 How to map trigger events to the prospects journey
• 13:06 How to work out what messages to send and through which channel
• 14:22 Next steps for implementing Triggers in your prospecting campaigns

If you want to work out how to add triggers to your prospecting campaigns check out this article Workflow Miro Board where I walk through the exact steps I take my clients through.

And if you're not sick of my voice yet and want to talk through Clay or Trigger-Based prospecting, feel free to book a call for March onwards here: https://calendly.com/markpcolgan/advice

Peace ??