Video is your marketing star

Scrolling, clicking, liking, sharing, shopping – video has changed the marketing landscape with quick and engaging info-tainment that allows brands to build awareness, increase traffic, generate sales and more. The medium recognizes the limited time and attention spans of today’s consumers, making it one of the most effective tools in your marketing plan.

Video is also more than a trend – it’s expected to keep growing with ever-changing technology and adjust to ever-evolving consumer behaviours, which means marketers need to be adaptable to stay relevant.?

So, what makes an effective marketing video? With an infinite number of videos uploading every second across social media, you need to create scroll-stopping content, loaded with?immersive storytelling and dynamic visuals that connect and engage your audience.

Your video also needs to be mobile-first, as that is the preferred method of viewing across the globe (accounting for 75%? of social media users). The shorter the better (under 3 minutes – remember those limited attention spans). Some key tips: viral videos have a few things in common –?a strong hook, great call to action and short runtime with 30 seconds being the sweet spot.

What can video do for marketers? A lot. Video's versatility is unmatched because of all the ways it can...

Video is beneficial because it creates influence, allowing your brand to connect with audiences across multiple channels (web, in-store digital displays, email, social, live streamed events, etc.). Unlike traditional ads,?video content marketing has the ability to offer precise measurement and analysis, enabling data-driven decision-making and optimization?– which makes video a true superstar in the marketing world.

Sources:??Inside Intelligence; Smart Insights; **Wyzowl: Video Marketing Statistics, 2024.

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