Video Viewing Across All Platforms

The use of streaming video services continues to rise, and people are viewing streaming video entertainment with the expectation that they can access their content whenever, wherever, and on whatever device they want. The increasing diversity of devices on which streaming video is consumed presents a rising challenge for companies seeking to maximize their available market in this highly active and competitive business environment. Doing so requires supporting a varied mix of devices that includes smart TVs, streaming media devices, game consoles, and mobile devices, as well as supporting must-have features such as HDR video and offline download.

Consumers have various connected devices to choose from to access video content, such as smart TVs, streaming media devices, tablets, smartphones, PCs, laptops, and gaming consoles.

Parks Associates research reveals that more than half of US broadband households are now using the smart TV as the device they access most frequently to watch streaming video. Additionally, the firm’s research shows that seventy percent of US broadband households consume streaming video on multiple platforms. As households across the US continue to stay at home, the smart TV has moved to the forefront as the primary device for OTT content, but consumers are watching streaming video on a variety of devices depending on use case, mobility, and location in a household.

For more information on the growth in streaming video adoption and expanding uptake of OTT video services, please register using promo code (50OFF) for 50% off to attend Parks Associates’ annual in-person sessions Future of Video: OTT, Pay TV, and Digital Media conference in December 12-14.?