Video > Text

Video > Text

In this edition of the Prospecting to HR Newsletter, we have:

  • The 8 most important KPIs sales and marketing teams should track
  • WFH: what do the numbers say?
  • Why video outperforms text in sales with simpleshow
  • Specific companies showing intent to purchase HR products and services
  • An overview of Starbucks' HR team


The 8 Most Important KPIs Sales and Marketing Teams Should Track

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Determining your strategy as a sales team or marketing team-- or both-- allows your organization to have clarity when executing in your business. Whether it be marketing campaigns or cold calling, these are the 8 most important KPIs to track when developing your strategy. Check out the post?here.


Cover Articles:

WFH: What Do The Numbers Say?

The everyday workforce has changed dramatically in the last three years in the U.S. In fact, Upwork estimates that 22% of Americans will work remotely by 2025, a 6% increase from today.?Check out the full post?here.


Third-Party:

Why Video Outperforms Text in Sales with simpleshow

Traditional thought would say text-based cold emails are "just what we've always done." However, according Vidyard, 71% of salespeople agree that video emails outperform text. From a consumer standpoint, 84% of consumers have been convinced to buy a product or service by watching a company's brand video.?Check out the post?here.


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TalentView Freebies:

Companies Showing Intent to Purchase Your Product/Service

Here is a quick sample of companies that are showing intent to buy your HR products and services. At TalentView we track more than?100 HR categories. Here is a quick snapshot.

Job Description Management Software

  • ATR International
  • Deep Silver Volition
  • Pulmonx
  • Homes by Town

Corporate Wellness Consulting Providers

  • Kresge Foundation
  • PeopleShare
  • Netflix
  • Axios Media

Survey?Software

  • Checkout
  • Content Squares
  • Engie
  • Newsmax Media

Diversity Recruiting?Software

  • GSK
  • KeHE Distibutors
  • Palo Alto Networks
  • Agnico Eagle Mines

HR Consulting Providers

  • Archer Daniels Midland
  • Cato Institute
  • Gilead Sciences
  • ZipRecruiter


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At?TalentView, we're the only B2B contact database 100% focused on HR. We offer contact information 300K+ HR buyers and intent data on 80K+ companies. For more information or a free trial of TalentView, visit our?contact us page.

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