Video Testimonials: the what, why and how
Paul Sheaffe
Providing Compassionate VIDEO Live Streaming to Connect Families in Times of Grief & Loss at Pauls Productions
Do you value testimonials, or reviews, of your business or your services?
A testimonial video simply allows customers to speak about how you and your business, product or service has helped them.
Testimonial videos help to establish credibility as they provide the social proof needed to build trust in you and your business. They are effective because they aren’t sales pitches. They are simply real people showing real results achieved using your product or service and if done properly, should ultimately help convert more prospects into customers.
Whilst testimonials in themselves are a valuable marketing tool, when combined with videos, the benefits are multiplied, taking their effectiveness to a whole new level.
Why are testimonial videos so effective?
Watch this one to see for yourself ...
Video enhances every aspect of what makes testimonials so powerful to begin with:
? More powerful social proof
Body language, tone and other physical cues that cannot be communicated by text create credibility and trust with viewers.
? A stronger emotional connection
The combination of music, expressive imagery and people convey and elicit emotion to and from viewers.
? Better storytelling
Effective content marketing is all about stories. With videos you can leverage tools such as audio, text, music, animation and more, all which help to create more compelling and interesting testimonials.
? Legitimacy and authenticity
Written testimonials are often viewed cynically as there is no sure way to check their validity. However testimonial videos are real people sharing their stories and opinions. This adds legitimacy and authenticity, helping to create trust between the viewer and your business.
? Real stories from real clients
Real stories from real clients carry so much more weight than what a business says about itself. Giving your clients a chance to offer their praise adds a potent level of compelling transparency to your business that no amount of market-savvy copy will give.
? Ideal for camera-shy business owners
If you’re uncomfortable talking about your business in front of the camera, then a client testimonial is ideal. A client endorsement simultaneously promotes your business, builds trust in your brand and tells the viewer how your business can help them. All without having to step in front of the camera yourself.
Now watch this one from Mike to see how it works again.
For a complete overview of “How to Use Video to Dramatically Grow Your Business” go to https://bizmarketingproductions.com
#video #businessgrowth #videographer #videomarketing #websitevideos #videotestimonials #videoproduction
?? Business Success Mentor | Educational Consultant | Int'l Best Selling Author | Speaker
4 年I think videos are great Paul as they allow for greater connection.
?? Personal Trainer at Red Belt Fitness helping you be in the best physical and mental state to achieve business success. Body transformations, nutritional advice, weight loss, general health & fitness
4 年Testimonials are huge as a means of marketing, particularly in my industry
BuzziBii
4 年It's probably the most powerful ad about your business, your products or services.
I help businesses with creative Print on Demand Designs. I showcase my creations on my Redbubble shop. Drawing from a rich palette of bold colors, innovative shapes, and intriguing textures.
4 年Testimonials are a powerful way to promote business. Done with video it enhances the power 10x. I think every business should use video testimonials as a way to promote themselves. They are cost effective and a convincing way to attract more customers.