Video Testimonials; A Marketing Gold Mine
If you have recommended any restaurant or sung praises on your favorite clothing brand then you have intuitively participated in word-of-mouth marketing.?
?? 82% of marketers use word-of-mouth marketing to increase brand awareness.
Not surprising is it?
In comparison to brand adverts and promotions, word-of-mouth marketing is an untapped channel in existence.?
And while any conversation may seem to be out of control for a business, however, it is totally possible to create strategies and implement touch points to have people talking about your business in a positive light.
One such strategy that will serve to your advantage is Video Testimonials!
Offering a standout customer experience that shoots people’s expectations is the surest way to get them to rave about your business.?
In addition to the stellar product or service that solves a major pain point consider having them spread the word about it which would only suggest that they are willing to become your brand advocates.
Once you’ve decided who your advocates are, request them to feature in a video testimonial for you.?
Will they be willing to? Of course! The endorsement will also apply to them.
Right? Right!
“You have to try this!”?
“Check this out!!”?
“It's crazy how this helped…” are a few words that spark interest to dig deep and find out why a stranger turned into an ardent supporter of a business/brand.
Companies like Hubspot, Slack, and Toyota (Nope, this is not a promotion) invest in video testimonials because Video Testimonials are Powerful and serve as Social proof!?
Stat alert! - 8 out of 10 consumers and 92% of customers check reviews and watch testimonials before a purchase.?
It works as an influence or as an influencer!
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The Digital Space or upsurge we are in has made it much easier to vet companies, products, and services.?
With testimonial videos, it would assist in informed purchase decisions.
Still unsure?
Testimonial Videos:
Yes… The struggle is real!!
Now… Do consumers instantly make a purchasing decision based on a commercial??
Probably not.?
How do we know this???
?Well, research shows the average person consumes 11+ pieces of content before making a purchasing decision, and earlier, we established that nearly eight out of ten consumers watch reviews before making a purchase.
?So, it’s highly likely that a customer will seek out reviews of some sort before they buy. And Hopefully, they’ll find your highly-produced video on your website and/or social media channels that will have them make an informed decision before a purchase or use.
Now… Will Video Testimonials in your marketing efforts work for you? Does it coincide and integrate well with your promotional objectives? Can it turn into the best way to engage and build trust with your audience? Interested to add fun elements to your next marketing video?
If you check the boxes, Video Testimonials are for you and you have stellar reasons to start.
Catch a glimpse of one of our testimonial videos - here! Do check our website for more!
?Until next time, Au Reviour!
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