Video Testimonials... The KING of legitimacy
Is there anything more powerful than a testimonial?
A statement made about your services directly from the end user.
Since the early 00's, with the explosion of reality television, viral videos and pranks we're now all finely tuned experts at spotting a fake.
A video testimonial puts the end user front and centre. Legitimacy in it's purest form.
Meaning that there is nothing as effective when building trust and legitimacy than sitting an end user down for a conversation about their experience with the product.
At an event like Microsoft Ignite or the European SharePoint Conference brings a large number of these end users directly to your door.
End users who have their heart set on visiting your booth to tell you just how good your product is and how much money it saves them EVERY.SINGLE.DAY.
Check out the video below for more of my thoughts and some great examples of video testimonials.