Video streaming by Madington
Streamedby? Madington 2023 – Adaptive Streaming

Video streaming by Madington

More Attention – Less Carbon Footprint

Madington's adaptive streaming service, Streamedby?, stands as one of the fastest-growing ad streaming technologies in the Nordics. Streamedby delivers flawless and instant attention for billions of web visitors every year reducing data waste by never delivering more video than being consumed. You can encounter it as a standard component in Madington Studio and MESS, as the backbone technology for custom high-impact productions including live streaming, and as a white-labeled streaming solution embraced by publishers and agencies


Five key take aways:

  • Instant play - Instant attracting attention
  • Adaptive streaming - The lightest and best performing stream for each session based on user equipment and bandwidth.
  • Less data waste - Only the necessary video segments will be loaded based on viewer demand leading up to 30% less data waste.
  • Reduced energy consumption - Backend services are constantly optimised and datacenters carefully evaluated and selected.
  • Fallback solution for energy save mode


We supply attention and lower the carbon footprint - You add creativity.


Want to know more about Streamedby? Madington. Contact us for detailed technical information or read more about our services:



Madington Studio

Madington Station - Selfservice for high impact and streaming display

Go to Madington Studio ->



Madington MESS

MESS - Dynamic Platform for datadriven and re-useable ads

Contact us about Madington MESS ->



Madington Managed Service

Madington Studio Plus->




Alexandra Norrby

Investor relations | M&A

1 年

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