Video Recording Success is 3 Steps Away

LIGHTS… CAMERA…and… Uh Oh…ACTION?

Have no fear, Idea Decanter is here! Here’s our Top 3 Secrets to video recording success.??

So, buckle up and get ready to enhance your video marketing game.?

Secret #1: Great Messaging

You might have heard the saying “Content is king.” When it comes to video marketing your message reigns supreme. But here's the catch: it doesn't just magically happen. You want to connect with your audience on a personal level with a compelling message that resonates with people. Sharing stories is something we’ve been doing since the beginning of mankind. Storytelling is a powerful tool to make you and your video memorable and relatable.?

Here’s the take-away: the impact of your video messaging matters more than you may think. Be yourself, connect with personal stories, and we’ll help you with the rest. :)

Secret #2: Body Language

Ever wondered, "What do I do with my hands?" You're not alone. It’s the most common question we get from advisors. To master on-cam movements, practice staying open, both literally and figuratively. Go look in a mirror and try crossing your arms. Now try opening them wide. See the difference?

The point is, crossing your arms creates a barrier with viewers, while opening them? invites a sense of warmth and connection. Experiment with different hand gestures and find some that work for you, so you don't have to think about them while recording.?

Secret #3: Consistency

Rome wasn't built in a day, and neither is your video marketing strategy. Recording success requires commitment and staying the course. Consistency builds trust, establishes your brand, and helps you stand out in a crowded digital landscape. So stay persistent, keep refining your approach, and watch the results unfold.?

?Remember, you’ve got the entire Idea Decanter Team behind you now. We’re cheering you on and helping you every step of the way to smash your video goals and get results. We get a little excited about it. And yes – we know it can be weird and uncomfortable at times – but we’ve seen it all - and we’re here to coach you through it and help you succeed.