Video Production Company For Hotel Marketing In Singapore

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Seeking Affordable Video Production Services To Market Your Singapore Based Hotel? Look No Further?

As a hotelier,? do you have any idea what power video marketing has in the hospitality sector? Take for instance, the case of the Radisson Hotel chain; when the hotel introduced virtual videos in some of its branches across the world, it realized?a 135% revenue increase translating to $7,200 per hotel per month, for the outlets that employed videos in their marketing compared to those that didn't. Its a no brainer, if you are yet to embrace this powerful marketing strategy you are missing gravely on sales.

Why Is Video Marketing Important For Hotels in Singapore?

Quick Answer: Singapore hotels are increasingly relying on videos as a versatile marketing tool to dominate competition. With videos, enticing visitors to stay at your property is easier as they are naturally engaging, empathic and more practical in brand profile communication. They help build likability making visitors stay at your website longer increasing chances of prospect conversion and closing.?

As such,? LUMI FILMS— a turnkey corporate video production company is out to help Singapore hotels raise awareness and get clients on autopilot through videos. With vast experience in crafting disruptive evergreen promotional films, we have come through for many brands in the hospitality sector helping them to attract, engage and connect with their customers by way of emotive, creative, and clear interactive storytelling. We are no strangers to filming all over the greater Southeast Asian region and are trusted by renowned brands including Lloyd‘s and SamanVaya Luxury Resort. We deliver on budget, time, and at scale, and we are not cookie cutter. Go big, beat the competition, attract customers, and convert online traffic with us.?

As the hospitality industry recuperates from the vagaries of covid-19, players are looking to a brighter future, with demand picking up slowly, but surely. Amidst the sweeping changes following the new normal that has caused shifts in operational trends and customer expectations, LUMI FILMS—a full service corporate brand video production company in Singapore, is helping hotels to restore customer confidence and rebuild trust while invigorating demand.?

We know that in the present hectic business environment, every hotelier's headache is how to return to profitability and grow fast amidst the cutthroat competition. We have what is needed to help you achieve just that: end-to-end disruptive corporate brand video marketing.?

It is a fact that video content is a breakout trend in the present fast-paced, high-tech marketing world. In 2017, for instance, it was estimated that videos made up 74% of the world's web traffic.With the increasing accessibility to high-speed internet and the growing popularity of streaming videos, web traffic attributable to video content has gone up to an all-time high of 80%, making them a must-have piece of equipment in a hotel marketer's toolkit.?

Worth noting is that more than a great product or service is needed to make your hotel or resort grow. To thrive, you need to attract customers, form genuine links and give assurances. A formidable outreach solution to connect and form relationships with clients is necessary, which is where we come in.?

With Our disruptive ROI-based video marketing approaches coupled with top-of-the-class technology, LUMI FILMS passionately creates immersive corporate brand videos for promoting hotels and resorts in Singapore, bringing them more business.

Essential Video Marketing Facts In the Hospitality Sector??

You might be wondering what use videos are for you as a Singapore based hotel. Here are some interesting statistics to ponder over:

Online Video Content Consumption Trends

• Google says that more than half of consumers (55%) rely on online video content for their research and purchase decision-making.

"For more and more shoppers, video is becoming indispensable when they're ready to buy. In fact, more than 55% of shoppers globally say they use online video while actually shopping in-store."

• ?In a research, Google found that 68% of online consumers rely on YouTube videos for product purchase insights.

Other research has stressed the importance of video marketing both in the general corporate sector and? the hotel industry:?

• 94% of people say they watch videos to help them make purchase decisions.?
• 72%of consumers? have been found to respond to calls to action if a product or service they need has video demonstrations.?
• 99% of people find it enjoyable to interact with brands that have videos.
• A site with videos and other interactive media will receive 40% more customers than one without.
• Google says, virtual hotel videos/tours increase online reservations by up to 30%.
• 84% of marketers agree that video content increases leads.
• 85% of marketers believe that video is an effective tool for attracting the attention of consumers.
• Video ads are the one main way consumers discover brands that they patronize.?
• Google says that over 90% of people discover brands on youtube.
• ?94% of marketers have said videos have made it easier for consumers to understand their products and services.
• 93% of brands got a new customer as a result of videos embedded on social media sites.?
• 91% of travelers turn to online sources of information for travel insight.
• The two most critical content factors affecting travelers' decisions are videos and photos?
• Forbes estimates that there are 5 billion internet users across the world. These people spend 7 hours of their time online every day.?
• 91% of adults depend on the search engine for information.?
• Videos not only attract customers to your site but they increase the time they spend on it.

Online Hotel Booking Trends

• It is estimated that by 2023 over 700 million people will make bookings online.
• Google says videos (virtual tours) increase online booking rates by 85%.
• The Asia Pacific Region has the largest growth potential in the global online travel market, valued at USD 351.42 billion in 2021. Part of the reason for this growth was linked to widespread internet access and online booking capabilities.?
• Singapore remains a top destination for travelers within the Asia Pacific region.
• Travelers in Singapore spend about 68% of their time looking at online local travel reviews.

The implications of these statistical realities are as follows:

• That as a hotel, your Customers are online: There are millions of potential prospects trying to search for your business on the internet. Therefore, you should capture them right where they are (on the internet) using what they prefer the most (videos).?
• Internet users expect that, as a business, you will not only be available online but have interactive media to promote your brand and educate them on the services you offer.?
• People prefer videos over text and pictures for brand promotion. Apparently, videos are more effective in engaging target clientele.?
• People want more than just information on goods and services.They need entertainment, connection and more humanistic conversations. This is why they prefer videos over text and pictures.?
• A good promotional video levels the playing field. It doesn't matter whether or not your brand is established. A perfect video hook will pit you against existing brands making your hotel known, attract new customers, and help you convert.?

How Hotels Can Harness The Power Of Video Marketing?

Convey Your Hotel's Stay Experience

With featured videos, whether on your earned, owned, or paid media sites, you'd not just attract your target audiences to your property but let them become part of the immersive travel booking experience. Let your customers see the logical basis for staying at your hotel while developing an emotional connection with your brand.

Make Your Brand Go Viral

Did you know videos are twice more likely to be shared than any other content type? With videos, you'd easily expand your hotel's digital presence and online reach; the better if they are information-packed, interesting, and emotional.

Take Your Storytelling Game A notch Higher

The thing with videos that makes them a superb storytelling medium is that they attract people’s attention, holding them in and make them feel invested in what is going on; add the right music and you've got it nailed. Can there be a more imaginative and impactful way of conveying a brand's story?

Inspire Trust and Loyalty

If your audiences can see it, feel it and experience it more practically, why shouldn't they trust it? Videos have a way of humanizing brands, making them more relatable and memorable, and as a result inspire a sense of truth and credibility.?

Gain Customers On Autopilot

It's hard to think of a better way of opening the floodgates to an influx of customers for your hotel than video marketing. Through enhanced brand visibility and widespread awareness, videos have been confirmed to lead to? strategic online positioning that attracts customers and convinces them creating an easier way to convert them.?

Why Choose Us For Your Hotel Video Marketing Needs

We have made a great discovery and our happy clients can attest.

We have realized that the best brand promotion videos are those that sell a product or service without making the audience feel that they are being advertised to. Instead, the consumers end up believing that they have, in fact, discovered the service or the product on their own selves.

They are not pushed, they are not coerced, and they are not deceived; they are inspired to take action. And they do it at their own whim.?

In a world where everyone wants to stand out, there is so much advertisement "noise." So much clutter in ads, videos, banners, and things, to the extent that consumers are overwhelmed and cannot remember anything out of these promotions.??

Forbes says that the average consumer sees 10,000 advertisements every day. Now, imagine being among the marketers trying to scream your services to such a person who is already overburdened with content. How will they even remember your advert, leave alone use it to inform their purchase decisions??

No denying there is an overabundance of marketing messages out here, and it's not easy to stand out from the chaos. Suffice it to say, much of the content is cookie cutter as it is too “salesy.”

Worry not though. We have helped hotels rise above this deluge of noise advertisement with a rather novel but very effective disruptive video marketing technique.?

To create a film, anybody can. But creating professional brand promotion masterpiece videos requires people who know what they are doing. We believe that stories are the most effective way to communicate your hotel's value proposition and brand. With stories, we connect emphatically, build loyalty, and tie- in meaningfully with others. Add video, the medium best known to generate emotion and you get a blockbuster means to make known your brand.?

Think of this analogy:

If I warned you not to go into a dangerous forest and gave a strong reason, you'd most likely be careful compared to when I just gave a superficial warning.?

For instance, If I told you, "there are dangerous animals in this forest, so be careful,” wouldn't be as effective as when I said, "My friend went into that forest and lost a leg after a fierce lion mauled him, so take care."?

Now imagine if I showed you a video of the said friend being attacked by the lion. How would you react? Would you insist on going into the forest? No, you'd turn around immediately and drop the idea. The scene would run fresh in your mind having experienced it in a more practical manner.?

That's how powerful videos are; they move people and inspire action.

?Nonetheless, videos are a make-or-break factor in any brand promotion endeavor. If used right, the results can be rewarding; otherwise, they can be catastrophic.?

Imagine spending the bottom dollar on a video product that should promote your hotel only to end up with something that rebounds adversely on your reputation. Like that's not enough, imagine blowing up another huge budget in a counter production for damage control to neutralize the backlash.?

As incredible as videos are with finite promotional potential, if not done properly, they can have a backfiring effect with drastic brand implications. This is why you need an expert.?

LUMI FILMS is not your run off the mill video production agency in Singapore. We don't just churn out films. We know what makes a perfect brand story for hotels in the greater Southeast Asian market.?

Our solid understanding of hotel customers in Singapore gives us an edge when it comes to video-based audience engagement. This, coupled with our mastery of the video marketing craft, makes us your go-to partner for hotel promotion needs.?

Whether you want to shoot testimonials, product/service?

reviews, explainers, product/ service demos, property tours, training casts, event recaps, behind-the-scenes footage, user-generated content, employee spotlight, virtual reality tours, and brand promotion films; worry not, for we've got you covered.??

Our Videos Are Unique

• We apply an evergreen approach. Like a fresh thicket full of succulent leafy trees, the videos we create will always be relevant and sustainable for viewers over a long period of time. In other words, they will keep on driving traffic through time.
• Our videos are emotive. We believe that for brands to be known they have to connect in the most humanly possible way with the customers and the best way to do it is through emotional marketing. The shots are carefully taken, the audio meticulously selected, and the motions attentively set. The result will always be outstanding artistry capable of evoking multisensory experiences. In other words, our videos are people-centered and personalized to tap into the emotions of your customers evoking passionate connections between them and your brand.??

• Our videos are not salesy. They are not pushy or unnecessarily aggressive, and they don't exert undue pressure on your customers. Instead, they are mild, slow-paced, and friendly. They sip through the soul to build relationships with customers, making them believe that they can trust your brand to take care of their needs.?

Our Approach Is Unequaled

We employ? an approach that is:

Tailored:? It is not for nothing that top hotel brands in Singapore and across SouthEast Asia prefer us to scale their video needs.?

We are intentional about each promotional film we create for whatever use case, objective, and audience, and we treat every project as? distinct, giving it the special attention it deserves to meet specific brand and customer needs.?

Problem-based: The best marketing strategies help brands solve problems. We promote hotels in Singapore to help them grow, gain a competitive edge, get new customers, retain existing ones, and attain profitability. We convey the value proposition of each resort or hotel we craft content for uniquely? to enhance their outreach and brand promise. At the heart of every step of our video production processes, we take heed of the customers' voice and put their best interests at heart.?

We know that videos are a marketer's flagship content which is why we make sure every shot matters.?

Distinct: To beat the competition? you have to stay a step ahead—you have to be different. As such, you have to position your business and capture the markets with spellbinding content.

We integrate technology, storytelling, and videography with exceptional creativity to form brand promotional masterpieces that will make your hotel stand out. We are bold, free-minded, and like to tinker with new ideas to surprise and delight target audiences, making you outsmart your rivals.?

Emphatic: Effective communication only occurs when there are effective connections. Brands have to put themselves in their customer's shoes and make them the center of their marketing. Because we want our partners to form long-term loyal customer bases, we do the talking, and we do it passionately and empathically, humanizing brand voices and making them more approachable and dependable.?

Authentic: In the current information age, audiences have never been better at spotting manipulation, deception, and empty claims. And customers never hesitate to call out brands that appear too salesy. This is why we insist on being real and genuine. In keeping up with the spirit, we create promotional content that help brands remain true to what they are. No dirty tricks, no heavy marketing, just clean and good videos. Salesy people are pushy; they pile pressure on customers to buy when instead, they should educate them and inspire them to take action.

We help hotels to sell with integrity and the truth, thereby building customer bases that believe in them.?

How It Works

The process kicks off immediately after you hit the call us or contact us button on our website. Our highly vigilant and watchful customer representatives will be alert, waiting for your brief. Within no time, you will receive an email notification, or we may call you back to schedule a meeting either in person or virtually. Because we are at your service and want everything to move smoothly we will make an effort to be available at your convenience and will ensure to the best of our ability that things work within your schedule.?

Needs assessment

?After receiving your request asking us to embark on the project, we look at your case and conduct a 360-degree analysis or a multi-source assessment to determine your hotel's digital marketing pulse rate and draw possible problem definitions. The goal at this stage is to extract the most exhaustive profile possible in mapping the case. To do this, we have to define your needs: the gap between your current situation and what you want to achieve.?

Critical questions we may ask at this stage include, what your top business priorities are (say MICE, Guest house service, motels etc). Where you are doing well and where you want to grow. For instance, you'd have an established brand but are seeking more conversions.

The next step would be to narrow further down the problem to come up with a more specific issue, say raising awareness.

Developing The Video’s Core Message?

This stage entails using the problem area identified in stage one in reference to the social media marketing funnel depicted in figure one above to determine an actionable cause. For instance, if the core issue is raising awareness, that would require starting off from the first stage of the pyramid, with the main aim being reaching new consumers as the inspiration for the entire video marketing concept.??

Developing The Creative Brief?

Here is where the groundwork for the project is laid. The structure, guidance, and direction of the real work are determined, including the equipment to use, the appropriate teams, where and the kind of shots to be taken, and the metrics for measuring progress. This is also the point where the budget and timelines are estimated.?

In this stage, we place a considerable amount of time into studying and understanding your target audience.

The audience is king as it determines everything, from video types for the project, to video length, to the suitable platform, among others.??

To be able to craft intricate and customized video solutions for outreach, understanding audiences is key.

We like to design customer personas or fictional depictions of your ideal customers using the data/information you give us and our own research. Customer personas are made up of descriptions of consumer demographics, motivations, behavior patterns, and objectives. With these idealized customer profiles, we get to deeply understand your customers and gauge their behaviors to better help us serve their interests with the marketing we should do for your hotel.?

Some questions we like to ponder over include:?

• What is your customer's typical day like??
• What tasks make an ordinary day for them?
• What are their media consumption habits like? For example, how much time do they spend on social media, where do they get news from, what type of content are they likely to consume on a daily basis, and what are their favorite media platforms??
• We may also look at the things that motivate them to seek your services as a hotel, the products that are likely to grab their attention including the features and benefits, and the reasons they prefer them.?
• Other things worth considering are their objectives as they seek your hotel's services, their values, principles, and statuses, and the things that matter to them the most.?
• We may also seek to know your customers' pain points, for example, the problems they experience in their daily lives at work, home, or school, and the relief or how they solve these problems.

Our goal in creating customer personas is to put ourselves as your brand promoter into your clientele's shoes and create content that relates and connects with them at a more personal level.?

We don't want you to waste your advertisement spend, which is why we like to make the process nuanced and considerate of every nitty gritty.?

We then decide on brand personality and voice?

Pre-production

After we have the core message, the creative brief, and your customers' persona statement, we will embark on the pre-production process. This is more like setting the pace for action. The major undertaking in this stage includes final discussions project discussion, scouting for the best casting spots, selecting the talents needed for the cast, lining up the equipment, deciding on critical issues such as brand personality, voice, and tone, deciding on the video type in terms of such things as length, aspect ratio, platform and more. This is also where scheduling and storyboarding are done.?

To sum it up, pondering over what we call the Five Ws gives a clear roadmap for proceeding to the next step.

1. Why is the video made?
2. Who is the target audience?
3. What is the audience expected to do after watching the video?
4. What is the video’s Core message?
5. What type of Video is it? (Demo video, educational casting, explainer, site display, etc.)

Production

As the main part of the entire process, this stage is given the utmost concentration and focus. The actual filming is done based on the creative brief and schedule. Footages are captured, voice overs done, and music embedded in the film accordingly.?

Editing

After production, the files are backed up and sent to our editors for organization (to ensure the cast aligns with the storyboard), assembly and review, rough cutting, fine cutting, and final content extraction. Issues of color quality, transitions, narrations, pauses, sound effects, and light are all looked into.

The fine cut stage ensures that the intricate aspects overlooked are taken into consideration. The undertakings are given maximum attention to detail. A review is done to ensure the primary message is embedded and that the intended goal is achieved. The rough copy is sent to the client for review and feedback for possible changes if need be.?

Finalizing

The clients' feedback is put into effect, and changes are made where necessary. Demo files are uploaded on the respective platforms for testing before checking that the color and sound are of the required quality before grading for the final product.?

Post-production

Let’s say after we have delivered the video, and you want to determine its effectiveness one month after publishing it. How do you get to decide if it’s worth the while? What do you look at? How do you determine if you got value for money in terms of return on advertising spend???

LUMI FILMS is aware that your video’s usefulness is its ability to convert; otherwise, it is just a vanity form of entertainment without any corporate significance. In ensuring you get value for money, we help you get hold of your promotion strategy and be able to determine your video marketing campaign successes. As such, we will help measure the following metrics and advise accordingly:??

• Engagement
• Impressions
• Rate of play
• View counts??
• Likes, dislikes, and comments
• Unique views
• Click Through Rates?
• Video completion rate?

Benefits Of Working With Us

Among the things you get to enjoy by contracting our services include,

• Round-the-clock support
• Professionalism
• Affordable video production services–Some hotels shudder at the idea of hiring an external video production agency because they fear it may be too costly. Well, we want you to know that you don't have to break the bank to have promotional videos made for you. At LUMI FILMS, we are price leaders, and the happy clients we have worked with can justify that we give a good bargain but still fulfill the promise of top quality.?
• We don't just produce videos. Call us Jack of all trades if you wish, because other than company promotional films, we demonstrate all round knowhow in marketing so you can be sure that we will work with you to develop creative marketing concepts in coming up with superb brand promotional blockbusters.?

That’s A Wrap?

LUMI FILMS is your trusted corporate brand video production company. We are based in Singapore and have vast knowledge of the Southeastern Asia hotel market and trends. Entrust upon us the responsibility of promoting your resort/hotels? to increase awareness, attract new customers, retain older ones, and convert your audience with inspiring video content.?