Video Podcast: How Do We Move Forward Deploying AI for New Product Development
Dr. Robert G. Cooper
Professor Emeritus, McMaster University, Canada, ISBM Distinguished Research Fellow at Penn State University
Today, Paul and guest Bob Cooper look deeply into the deployment of artificial intelligence in new product development. The discussion revolves around the challenges of successfully implementing AI projects, the high failure rates, and the potential solutions to overcome these hurdles. They also discuss how AI transforms product innovation and process improvements across various industries, with insights drawn from Bob Cooper's extensive research and practical experiences.
Bob Cooper, the founder of the Stage-Gate? methodology, is a renowned expert in new product development and innovation management. With decades of experience, he has been instrumental in refining processes businesses use to navigate the complexities of bringing new products to market. As a prolific author and a thought leader, his work continues to influence how organizations harness technological advancements like artificial intelligence to stay competitive. Cooper’s blend of theoretical knowledge and hands-on expertise makes him a valuable resource for understanding the intricacies of AI in product development.
For published articles on AI in NPD to provide a little more detail on the topic, see the Article Series:
#1 – AI Revolution in NPD
#9 – Overcoming the Roadblocks to AI in NPD
#10 – Why AI Projects Fail
#13 – Adopting AI for NPD: The RAPID Model
Link to articles: Robert G. Cooper - Artificial Intelligence in NPD (bobcooper.ca)
The Link is both safe and offers free downloads.
Innovation Evangelist | Innovation Talks podcast host | Helping companies maximize their innovation outcomes | InnovationOps
1 个月Folks, this is a good one! It's one of the best episodes of our show to date (195 episodes thus far). I highly recommend watching or listening to it.