Video News Trends

Attention Business Leaders and Corporate Decision Makers:

As we navigate the evolving landscape of digital communication in 2024, it's crucial to reassess video content strategies. Linkedin and YouTube, as a key platforms in a multi-channel approach, is undergoing significant changes that can benefit your organization's outreach to both customers and employees.

Recent trends indicate a shift away from highly edited, fast-paced content towards more substantive, value-driven videos. The previously popular "retention editing" technique, which emphasized frequent on-screen changes (every 3-4 seconds) and multiple zooms and transitions, to maintain viewer attention, is showing diminishing returns. Instead, content that prioritizes educational value and genuine engagement is gaining traction and yielding superior results.

This shift presents an opportunity for businesses to re-imagine their video content strategy. By focusing on delivering in-depth, informative content, organizations can create more meaningful connections with their audience, whether they're external customers or internal team members.

For those looking to implement this strategy, several accessible formats are worth considering:

1. Re-purpose existing content by addding informational content where relevant, and re-editing in a style without all the bells and whistles.?

2. Recording informational audio content, which can then be turned into a visual format using AI.

3. Recording video podcasts: An excellent medium for long-form discussions on industry topics, featuring thought leaders or team members.

It's important to note that while YouTube is a significant platform for video distribution, it should be part of a broader, multi-channel strategy. Consider how your video content can be repurposed across various platforms such as your corporate intranet, LinkedIn, or industry-specific forums to maximize reach and engagement.

The key takeaway is that the substance of your content - its educational value and relevance to your audience - is now more critical than ever. High production values, while still beneficial, are secondary to the insights and information you provide.

As we move forward, it's clear that organizations that can effectively communicate their expertise and provide genuine value through their video content, will see the greatest return on their investment. This approach not only enhances customer relationships but also supports internal communication and employee engagement initiatives.

By embracing this evolving landscape and focusing on creating truly valuable content, your organization can leverage video as a powerful tool for growth, education, and connection in today's digital-first business environment.