VIDEO MARKETING TIPS
Video Marketing Tips for Small Businesses
If you are thinking about getting started with Video Marketing, you should! Video is one of the most consumed types of content at the moment and in this blog we share our top tips for how to make video marketing work for you.
Watch our video on Video Marketing Tips and Uzair will show you why video marketing has become the core of our marketing mix:
Live Streaming For Maximum Exposure
There are multiple platforms where you can now ‘go live’ and reach your audience directly. The great thing about live streaming is that once you are finished, the videos can then be published so your audience can go back and rewatch them as many times as they like! You can also repurpose this video content into many other types of content such a blog and social media posts.
Top platforms for Live Streaming
- YouTube is a fantastic platform to go live on. However you need to make sure you have 1000 subscribers before you can go live with YouTube. This allows you to build up an audience before you start going live. It takes work to build up your subscriber list but well worth it in the long run.
- Facebook & Instagram are two more platforms that are great to go live on. These platforms also favour this type of content and will push it out organically for you!
At SF Digital we started our YouTube livestream broadcasts when the UK went into lockdown in March/April 2020. Since then we have seen our number of subscribers grow rapidly and it has also become our No.1 source of incoming leads.
SEO Hack
With the recent changes Google has made to the way they show search results, they are now favouring video content more than ever. As Youtube is a part of Google, you can now get page 1 rankings on Google search with your YouTube videos organically! You will have seen a 3/4pack of videos coming up on most search terms over recent months. These are the only images, usually, that are shown on a page of text, therefore making them really stand out when someone is searching fro something on Google.This is one of the easiest, quickest, and fastest ways to reach Google page one and you are going to beat all of your competitors because not many people are doing this!
How To Generate Leads And Sales From Video Marketing
In order to make the most of your video marketing you need to make sure you have a sales funnel set up. You need to have these elements built into your funnel:
- Lead Magnet - This is often something free that you are giving away - it can be an e-book, free chapter in a book or a video offering tips and advice. Whatever it is you are using for your lead magnet needs to offer value to your audience.
- Most importantly, DON’T SELL! The aim of the lead magnet is to make your audience aware of who you are and what you do, without feeling like they are being sold to. This is the top of the funnel, but you don’t want to lose them at this point, so make sure they are getting ‘pixeled’ into your remarketing campaigns or you are capturing their contact information, eg. email address.
- Trip Wire - This is often a lost cost item, usually single figures, that can offer value to your audience without making them feel like they have to spend lots of money with you. These are similar to buying a small item at the till in the supermarket like a bar of chocolate or some gum, you don’t think about the cost, you just grab it! Your Tripwire should be like this. Tripwires encourage people to take that first paid step with you, which builds trust in the products/services you are offering.
- Core Offer - This should be your main product line/service. This is the upsell from Tripwire. So a customer has bought a small item from you and really enjoyed it, now they want to take things to the next step. The trust in your brand has already been built through the previous two stages and the customer now knows what to expect from you/your business.
- Profit Maximiser - This is your high ticket item, the ultimate product or service you offer. Often you will find people will go through each step of the funnel, it will be rare that you get a customer that comes straight to you for your profit maximiser product/service. When a customer goes through your whole funnel, you are able to build up trust and rapport with that customer as they know what to expect from your products or services.
Put In The Effort
As with most new marketing strategies, there is always work that needs to be done to make this become a success for you and your business. It may take some time to see the results you want from video marketing, so don’t get disheartened and definitely don’t give up!
Good luck with your Video Marketing and please let us know how you are getting on. If you need any further help, check out our YouTube channel with lots of free information on how to get your video marketing started, what video marketing really means, how to set up a video marketing campaign and even how to actually shoot your own videos.
For more tips and tutorials, visit our blog https://www.sfdigital.co.uk/blog/