Video Marketing: How to do it right

Video marketing is a type of digital marketing that involves creating videos to promote a brand or product. It can increase brand awareness, educate customers, drive traffic, and create an emotional connection with viewers. Video marketing can take many forms, such as tutorials, explainer videos, product demonstrations, and customer testimonials. It is a great way to engage customers and build trust in your brand.

Video marketing is suitable for businesses of all sizes and in any industry. It can enhance the visibility of any product or service, from a local small business to an international corporation. It can also be used to explain complex topics engagingly, to promote events, and to increase customer engagement. Additionally, video marketing can build brand awareness, increase website traffic, and generate more leads.

Do you need to implement video marketing in your marketing strategy?

The answer is very simple - YES!?

Videos can be much more than just a way to express a product, service or brand; it can be an authentic way to build relationships with customers and prospects. According to Social Media Examiner , "Video marketing has the potential to deliver better engagement and conversions." Video marketing gives you a place in the minds of your consumer, allowing you to stand out from all of the other noise that is going on out there today.

Here are some statistics:

According to eMarketer, "Video has emerged as the No. 1 digital ad format with 69% of online survey respondents in a September 2016 Adobe study ranking it as the most effective format."?

Adweek mentions that "According to research agency TubeMogul, 44 percent of YouTube viewers who watched a video about a product subsequently made a purchase, versus just 9 percent for other types of ads."

Almost 80% of companies that advertise on Facebook admit that their ads have better performance if they have video.

Now let’s get to the point - how to do it right?

1. We all know that it’s not easy at all to make a viral video, but there are a few key elements that can increase its chances of success. Firstly, it’s essential to have an engaging, attention-grabbing concept that appeals to a wide audience. This can include the use of humor, unexpectedness, and viral trends. Additionally, sharing the video on multiple platforms and promoting it through influencers and other networks can help to spread the word and get more people to view it.
2. Videos are a great way to showcase your brand's values and make an impact on potential customers. By creating engaging and informative videos, you can communicate your brand's story in a creative and memorable way. Through a well-crafted video, you can create a connection with your audience and establish yourself as an authority in your field. Videos can also help increase brand recognition and drive more traffic to your website, ultimately leading to greater success for your business.
3. Making fun of yourself in videos you post can be a great way to break the ice and connect with your audience. It shows that you are comfortable with who you are and you don't take yourself too seriously. Gently poking fun at yourself can make your videos more entertaining and relatable to viewers. However, make sure to not go too far and keep it lighthearted.

Luckily, most platforms nowadays support video content, so you are not limited by that in any regard. Bravely post your videos onto TikTok, Instagram, Facebook, Linkedin, YouTube Shorts… But make sure the content format is unique for all platforms!