Video Marketing Guide: How to Plan & Shoot a Video, Step-by-Step

Over 90% of your consumers demand more online video content (source: Oberlo.com).

The pain point for you? ??

Producing original and compelling content is exhausting, expensive, and barely rewarding…

…right?

Right!?

In this article, we’ll reveal:

• The simple and proven process for low-budget video production.
• Where to find free, online resources to simplify your strategy.
• Why you get what you pay for in post-production video services.

How to Create a Low-Budget Marketing Video, Step-by-Step

1. What’s your idea? Write the script and plan the shoot.
2. Utilize every available resource.
3. Maintain focus on your expertise by delegating to experts.

Creating a high-quality marketing video doesn’t require a prohibitive budget. With careful planning and strategic use of resources, you’ll create an effective video on fewer resources.

1. Ideate, Write, and Schedule

First, define the purpose of your video and the audience that you’re targeting. Where are they in your sales funnel? Are they problem-aware, solution-aware, or completely unaware?

Next, compose a script that is compelling, intriguing, and yet concise. Address pain points, propose your solution, and establish your authority.

Finally, use this to schedule your shoot. This isn’t as complicated as it sounds; simply list and organize the scenes in your script in a format that can be used to plan out the production phase.?

As content creation platform Tongal states:

“When it comes to shoot days…[h]aving a clear plan in place before you step on set can save your production both time and money.”

In fact, they offer free resources like Production Templates on the Tongal community page.

2. Utilize All Available Resources

To reduce costs, utilize all available resources. For example, you can hire interns to assist with the shoot, or use licensed video stock footage to supplement your own footage.?

Additionally, casting local, amateur actors saves money while still creating an engaging and relatable video. After all, video is the director’s medium, so as long as you communicate well, you can motivate the performance you need.

3. Maintain Focus on Your Expertise by Collaborating with Experts

It's vital to save money wherever possible.

However, it's just as essential to maintain focus on your expertise. This is why it’s advisable to collaborate with video marketing and production experts.?

For example, talented video editors may not be cheap, but they may have the most direct control over the quality of your work. What do they say in filmmaking?

“We’ll fix it in post.”

Video editing is a field in which you get what you pay for — so don’t waste your investment.

And don’t overestimate your marketers. Are they filmmakers? Are you willing to risk your marketing ROI on artificial intelligence??

Then do what your clients do: collaborate with professionals who are experts in their field.

Maximize the ROI of Your Video Marketing with Optimum7

According to one survey, nearly 80% of users made a purchasing decision after viewing a video (source: Oberlo.com).?

Best of all, creating a high-quality videos doesn't have to be a resource-exhaustive task.

For more information, review our ultimate video production guide on The Optimum7 Blog.

To maximize your video marketing ROI, speak with our video experts today!

And subscribe to The Optimum7 Letter for more insider insights into the dynamic world of e-commerce development and marketing.

Scott Cercy is my Content Strategist at Optimum7. He writes compelling copy that enables e-commerce brands to form deeper relationships with their target audience. Connect with Scott on LinkedIn and Twitter.