Video Marketing: A Game-Changer for Brands

The influence of videos on consumer behavior and purchasing decisions cannot be ignored:

80% of marketers attribute increased sales directly to video marketing efforts, while an impressive 84% of consumers admit that brand videos have a profound impact on their buying decisions.

The truth is that videos help build trust with consumers and most people cite authenticity as a factor when choosing their favorite brands. Let’s dive into the main reasons to include video marketing in your sales strategy and which types you should be considering.

Why should you include video marketing in your strategy?

To ensure customers make informed purchasing decisions, it is crucial for them to grasp the value and benefits offered by your product.

Given the highly competitive digital landscape, you have only a fraction of a second to capture the attention of website visitors. Therefore, leveraging videos becomes paramount in creating a lasting impact on potential customers and effectively standing out among the crowded digital shelf.

• Videos improve website ranking and boosts #SEO
• Delivers higher #conversion rates
• Increase #brand awareness

Contribute to #customer experience and satisfaction

Types of Product-Oriented Videos

As customers at different stages of the purchasing process require varying types of information, you need to approach videos in diverse ways:

1. Product Hero : This kind of video focuses on showcasing the main features, benefits, and unique selling points of the product. It typically includes high-quality visuals, engaging storytelling, and captivating visuals to highlight the product's key attributes and create a desire to purchase.
2. Lifestyle Placement: It portrays how the product fits seamlessly into a particular situation or lifestyle. It demonstrates how your product can enhance everyday life or solve a problem in a relatable context. By showing real-life scenarios or relatable situations, these videos help consumers envision themselves using the product and understand its practical value.
3. Tutorials: These videos provide step-by-step guidance on how to use the product effectively. They showcase the product's functionalities, usage tips, and practical applications. Demonstrations are particularly useful for complex or innovative products, helping potential customers understand how to get the most out of their purchase.
4. Stop Motion: They are creative and visually captivating, and use a series of photographs or frames to create an animation effect. These videos are usually used to demonstrate product assembly, to highlight different product variations, or simply to add an element of visual appeal to engage viewers and make the product more attractive.
5. Testimonials: This type of video features satisfied customers sharing their experiences and positive feedback about your product, so they are useful to build trust and credibility. Try including interviews, customer stories, or before-and-after comparisons, providing social proof that helps potential customers feel more confident during purchasing decision phase.

No matter what industry or vertical you’re in, videos will help you promote your business effectively. What are you waiting for?

???? If you want to get more information about how to build a #VideoMarketing Strategy, click here.