- Brainstorm specific goals and expectations
- Evaluate your competitors’ methods
- Figure out your target audience
- Research potential topics
- Use a content audit to find best performing video topics
- Plan topics based on current events or trends
- Create topics for various stages of the consumer journey
- Be sure to record more than 1 take
- Stay away from windows to avoid back lighting
- Record in a quiet space to avoid background noise and interruptions
- Hide microphone wires
- Avoid glare on eyeglasses, have the subject wear contacts if the option is available
- Do not make all shots with camera movements, focus shots can be valuable for editing
- Capture establishing shots, wide shots, long shots, MCUs (medium close up), and ECUs (Extreme Close-ups)
- Shoot during the golden hours for best results (before dusk or after dawn)
- Use a prompter if appropriate and make sure it’s eye level
- Shoot at eye level or slightly above eye level of subject
- Watch for shadows or lighting needs, use a reflector or a fill light if needed
- Review test shots for good measure
- Don’t make your video overly long: keep it simple
- Make sure you have good audio and video quality
- Start the video by emphasizing a problem or question
- Don’t use hard-selling techniques
- Emphasize product/service value and provide solutions
- For harder to understand information, consider using graphics or animation
- Create topics for various stages of the consumer journey
- Create an appropriate title
- Use a description to tell more about your video
- Add related tags
- Add a subtitle
- Upload a transcript of your video
- Add a relevant thumbnail photo
- Make sure your video is accessible for mobile users
- End your video with an evident call-to-action (CTA)
- Post your video across social media channels
- Make sure your videos include closed captions or subtitles to be audio agnostic
- Partner with micro-influencers to promote your video
- Use online video platforms for businesses
- Incorporate videos into your website and monthly newsletter
- Measure the ROI by using the right metrics or KPIs
- Consider purchasing analytics software
- Evaluate the video’s success each month
- Reuse high-performing content to create a similar video or series
