Video Marketing in 2019 | Videos that will boost your marketing in 2019
I believe that we're finally past the time of convincing clients that they need video. We got the data - video works, and it works great!
You are most likely already using video in your marketing campaigns, have tried it or, at least, thinking about dipping your toes in!
In this short article I will go through what I believe will be the best ways to use video for business in 2019...
Customer Stories
There's nothing better than a real customer telling your audience why they chose you, what worked and how their lives have changed for the better - all thanks to you and your business. It doesn’t need to be 'salesy', it’s actually better if someone shares a real story, something personal. Your business is simply the solution that made it possible!
A Customer Story video is relatively easy to produce at an affordable cost! They are great as ads on social media, or to validate your business down the sales funnel through email and on your website!
Here is one we made at Speeding Films last year:
Micro Videos
Short, snappy and impactful. Micro videos are 10-20 seconds videos that highlights part of your product, company or team. They are built to delight and engage your audience, or even to convert them through a paid ad.
These videos are optimised for social; short and sweet working both with and without sound. They are the ultimate soldiers in the front line of your video marketing army.
Use them as social media posts or run them as ads to raise awareness, engage or convert!
They are great way to repurpose video content you might already have in a cost effective way!
Examples of a few Micro Videos we made last year:
Branded Content Documentaries
This is not a new video type and it existed for a while but I believe it is as efficient as it’s ever been and we'll be seeing more of these in 2019! In short, a film or documentary, with an inspiring story around a subject your audience are passionate about, made possible by your brand! Your product might be used in the video, but it isn't the focus, it’s just a tool, something that helps make this happen. This is a great way to show the world that your brand is making a positive impact on the world!
North Face is known to make great Branded Documentaries, here is one example:
5 second ads
You heard that right! That’s all it takes! Even though Vine left us in 2017, it imprinted this trend of super short video as a very impactful tool. In 2019 we're going to be seeing more and more super short ads. It isn't easy but YOU can make a lasting impact in just 5 seconds!
They are hard to miss and can be some of the most memorable videos you’ll see!
AND they are so short that your message is delivered before your audience have time to switch off, cheeky!
Here's a cool playlist I found on Youtube for 5s ads:
There are many different video types and making them are becoming easier everyday! BUT what is important to remember is that creating the should not be the first step! To ensure success you need to create a great strategy, making sure you're video tells your story in a fresh way that your audience can relate to!
Planning to make a video for your business? Let's have a chat!