Video Lead Magnets for the Win

Looking for ways to really stand out with your business? If you are not already creating video lead magnets, check this out.

Here’s a few surprising statistics:

• Our brains process video content 60,000 times faster than text.
• Viewers retain more than 95% of a video message versus a text message.
• According to recent statistics, 44% of people would rather learn something via video. [1]

That's why video lead magnets have become the go-to strategy for businesses looking to attract and convert their ideal clients.

Here are a few things to know about creating effective video lead magnets.

Why Videos Work So Well

Video allows your personality to shine through, creating instant connections with your audience. When people can see and hear you, they're more likely to trust your expertise and engage with your content.

YouTube ranks as the second most-visited website globally, and boasting over 2.7 billion active users, video content's reach is undeniable. Your audience is already there, waiting for your valuable content.

One video can be repurposed across multiple platforms, maximizing your content creation efforts and reaching different segments of your audience where they prefer to consume content.

Think about it: when you watch someone on video, it's like meeting them in person. You see their smile, hear their voice, and instantly know if you like them. That's why video lead magnets work better than plain old PDFs or emails.

Different Types of Videos To Consider

Quick Videos (Under 90 Seconds)

• Instagram Reels
• YouTube Shorts
• Facebook Stories

These short videos are perfect for:

• Showing a quick tip
• Sharing your daily routine
• Teaching one cool thing
• Showing before and after results

Medium Videos (5-15 Minutes)

• Facebook Lives
• LinkedIn Lives
• How-to Videos
• Tips and Tricks

These are great for:

• Weekly tips
• Answering questions live
• Showing how to do something
• Talking about what's new in your field

Longer Videos (20-30 Minutes)

• Free Classes
• Mini-Courses
• Chats with Experts
• Deep-Dive Training

These work best for:

• Teaching something big
• Sharing success stories
• Really helping people understand a topic

How to Make Great Videos

For Quick Videos:

• Grab your audience’s attention in the first 3 seconds
• Add words on screen
• Use fun music
• Tell people what to do next
• Focus on one main thing

For Live Videos:

• Create an event page and invite your connections
• If it is a regular thing, like Tips & Tricks in your group, pick the same day and time each week
• Write down your main points so you stay on topic
• Ask live viewers to type #live in the comments. When you see someone comment, mention them live
• Ask folks watching the replay to type #Replay in the comments. Thank them for watching the replay
• Pro Tip: To stream on multiple platforms at once, check out tools like StreamYard

For Longer Videos:

• Create a registration page
• Send reminder emails
• Add fun activities like contests
• Use slides to keep your visual learners engaged
• Record it. These are great for repurposing.
• Follow up with your viewers via email or a private pop-up Facebook group created specifically for the event

Getting Your Videos Seen

For Quick Videos:

• Use hashtags (but not too many!)
• Post when people are online (check your analytics)
• Reply to comments fast
• Post on different apps
• Use apps like VidIQ to help more people find you

For Live Videos:

• Create an event page
• Email your list
• Share sneak peeks
• Ask people to invite friends
• Share the best moments later

For Longer Videos:

• Promote Promote Promote
• Team up with friends and colleagues for a larger audience reach
• Send fun, engaging emails to your email list, inviting them to join you
• Add bonuses—a workbook, guide, etc.
• Ask for testimonials

Tools for Success

1. Equipment Essentials: You don't need expensive gear to start. A smartphone with good lighting (natural or ring light) and a basic USB microphone will suffice. Focus on content quality over production value.

2. Leverage AI tools to streamline your process:

• ChatGPT for script writing
• Descript for editing and captions
• Pictory for repurposing long content into shorts
• HeyGen for professional presentations

3. Create a Content Strategy

• Batch create content to maintain consistency
• Repurpose long-form content into shorter formats
• Create content themes for each month
• Test different formats to find what works best for your audience

4. Measuring Success Track these key metrics:

• View duration
• Engagement rates
• Lead conversion rates
• Email list growth
• Click-through rates on calls-to-action

Ready to Start?

The first thing to remember is that being yourself is way better than trying to be perfect. The key is to just start.

The best time to start creating video lead magnets was yesterday. The second-best time is today.

Your audience is waiting to hear from you, and with these strategies, you're ready to create content that converts.

Not sure how to get started? Click here for a free 15-minute Video Quick Start call and let’s make you a video star!

#VideoTips #GrowYourBusiness #ContentCreation #BusinessGrowth

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[1] https://www.idomoo.com/blog/surprising-video-engagement-statistics/