??Video Killed the Radio Star
If you are reading this through linkedIn then you might want to subscribe directly. Subscribing to a newsletter is a great way to get information without relying on the algorithms and control of social media channels.?Subscribe here.
Video is, without a doubt, the most important format in your social media marketing arsenal. However, it can be a tough one to crack. Making good content is not that easy, given all the updates from the platforms and all the trends that emerge every day. This week, I’ve curated the top 5 news items you need to know about that would feed into your video strategies and plans.
Here are the top 5 news stories for this week:
1 - A Great Trend Resource Is The “Tiktok Trend Digest” Released Every Month??
Not sure which music or video trend is hot this month? TikTok is releasing a monthly series to help brands and creators identify some of the top content trends for the month. My personal favorite this month is the "Of Course" trend, perfect for brands wanting to showcase their offerings smartly without being too salesy or promotional.
2 - Youtube Launched Its Capcut Rival ‘create’ App In 13 More Markets?
Just like TikTok offers CapCut, YouTube has now introduced Create—an app designed to simplify content creation with user-friendly creative tools. CapCut has been at the forefront, incorporating many AI tools to enhance videos and content, as well as integrated templates to streamline the content creation process. YouTube's Create, though recently launched, aims to compete with CapCut by offering similar features. The Create app is now available in a total of 21 countries, with UAE and KSA not included in the list yet.?
3 - Tiktok Is Removing Even More Music From Its Library?
It's time to review all the TikTok videos and posts you've published. TikTok is currently removing all songs written or co-written by artists signed to Universal Music Group (UMG) as the platform's battle over music rights continues. This means your trendy music videos could be muted if you used any song by Universal Music Group.?
Here is a direct quote from TikTok “We are in the process of carrying out Universal Music Group’s requirement to remove all songs that have been written (or co-written) by a songwriter signed to Universal Music Publishing Group, based on information they have provided,” TikTok writes in a statement on its website. “Their actions not only affect the songwriters and artists that they represent, but now also impact many artists and songwriters not signed to Universal.”
领英推荐
4 - Open AI Has A TikTok Account And They Are Posting Some Mind Blowing Videos?
Don't miss out on this account. Shortly after OpenAI introduced Sora to the world, they launched their TikTok account, which has been consistently sharing one mind-blowing video after another.?
5 - Facebook Creator Performance Bonus Program Now Has No Monthly Limits And Is In 16 Countries
Facebook is updating and expanding access to its Creator Performance Bonus Program, with no more monthly limits on what creators can earn. The program now covers these formats.?
While the program is still invite-only, it has now expanded to include a total of 16 countries. Unfortunately, creators in the UAE or KSA cannot apply just yet.
Random fun fact: The subject line of this email is the title of a song by the British band The Buggles, "Video Killed the Radio Star," which is licensed by Universal Music Group. I hope they don't ask me to take down the subject line. Feel free to listen to it as you read this week's newsletter. Have a great week ahead!
Let me hear from you. If there's something you've found helpful, simply reply to this email with your thoughts, and I promise to get back to each one of you. Your input means a lot! ??