Video killed the...

Great news, my Automotive LinkedIn family. I am happy to announce my new partnership with Snapcell U.S.

I've been afforded the privilege of working with, and representing the company - and their cutting edge - Video Relationship Marketing tool.

Working in the customer-service industry, they understand the importance of creating connections with customers, especially with the largest living generation in the U.S.

As the Millenials continue to mature, the companies who will succeed; must tailor marketing to meet their evolving needs - in order to capture the estimated 24 trillion by 2020 they will contribute to the economy.

If you don’t know by now, here are some pesky facts on the benefits of video marketing;

1. 96% of consumers find videos helpful when making purchasing decisions
2. 69% of car buyers were more influenced by personal automotive video compared to TV, newspapers or magazines
3. 58% of customers consider companies that produce video more trustworthy

We must know by now, that Millenials communicate differently, and thinking outside the box - with video marketing strategies; is a sure way to capture their attention, and more importantly market share.

What makes this so exciting for me - is my first-hand experience on the Sales Floor – and my frustration with sending videos. I know how much this would have helped - in making the customer fall in love with a car at first sight.

How many times did you take a video - send it by text message - only to find out the quality on the receiving end was bad, worse pixelated? Moreover it didn’t serve you - the customer, or the car any justice?

With that being said, here is what makes Snapcell’s Video Relationship Tool even better;

1. It’s easy to use,
2. Extremely, affordable – one car or Customer Pay Repair Order sold can pay for it,
3. Great ROI – not only financial return, but better retention, and increased customer loyalty
4. Gain Trust – It’s South Florida, let’s be honest - we have too much competition, not even counting the bad apples, so trust is key.
5. Professional quality – above all, stand out from the amateurs.

Let's take this a step further and imagine that CPRO revenue lost - because the customer refused to believe anything was wrong with their vehicle. We all know the challenges dealerships face, with service retention.

Side note: Do you know many service repair shops are within a 3 mile radius?

How much do you think perception would change, if your mechanic sent them a short video - showing them the actual defect, and or damage, which needed to be repaired?

I know, my perception would significantly change once I visualized it.

Therefore, lest not we forget - we are visual creatures - and some of us; regardless of how much we trust one another, abide by the mantra - "seeing is believing."

So, if you want to increase your retention, sales, CPRO, et al. Let me know, and I will gladly make the time to set up a demo for you. Stay tuned, for some video examples I will be posting shortly on my feed.

Carpe Diem,

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