VIDEO ?? The future of Google AdWords and PPC
Merkle (Dentsu Aegis Network) released their annual report on PPC metrics, costs and volumes across Google AdWords and BingAds for all ad formats and campaign types, and it doesn’t make pretty reading.
社区洞察
-
Search Engine Marketing (SEM)How can you target specific search partners in your PPC campaign?
-
AdvertisingWhat are the most common mistakes advertisers make when measuring search ad performance?
-
Media SalesWhat are the steps to set up a Google Ads campaign for search advertising?
-
Media SalesWhat is the best way to interpret click-through rates for search advertising campaigns?
-
Search Engine Marketing (SEM)What are the best strategies for managing an SEM campaign on multiple search engines?
-
Search Engine Marketing (SEM)How can you use SEM to increase local foot traffic?
Head of Growth
6 年Great video Darren. I agree that AI and automation is becoming essential. Bid management and automation platforms such as Double Click already help tremendously, particularly with larger, more complex campaigns. It'll be interesting to see how things evolve down the line and I agree that agencies and companies that keep up to date with it will have a huge advantage over their competitors.
We increase profit for enterprise advertisers using our Marketing Technology and proprietary algorithms
6 年Very much agree, automation & machine learning is needed to keep on top of all the best practice requirements & nuances to compete at the top level. That's what we are providing with our AdWords automation platform GOA!
Account Executive for the Marketing Data Hub at Funnel
6 年Thanks for sharing this Darren. You put a lot of time into both researching and presenting the findings and that is highly appreciated.