Video-First Content—Your Repurposing Strategy for Employer Brand Amplification

What if I were to tell you that your entire year's employer brand content strategy could be wrapped up in 1 week? Stakeholder research, topic clustering, keyword research, and platform planning?

And what if you were to learn that the raw production aspect of your year's content could be completed within 3-4 days—with post-production, multi-format rollout, editing, sign-off, and calendaring completed within another 4 weeks?

Can you imagine the hassle you'd save on scrambling around for content to keep your website fresh and up-to-date for the search engines, and to keep your social engagement at a high? Your blog, podcast, social channels, newsletter, downloadables, and webinars all planned, completed and ready to calendar in less than 6 weeks?

Well—that is what you get with a properly coordinated, video-first strategy.*

Every piece of content you run for the year (minus any internally-produced, employee-generated content you choose to do) stems from a single set of video sessions, all strategised, directed, written, designed, and edited into finished content by Chezz.

And you don't have to lift a finger beyond the set-up phase to get it into shape for delivery.

Meaning you can focus on the thousand-and-one other tasks you have to get off your desk, instead of constantly firefighting to get attraction content live.

BOOK AN INTRO TO LEARN MORE

Thanks,

Nick Mitchell

Founder & MD, Chezz Branding & Content, S.L.

*Subject to timely client cooperation in brief, asset, and interviewee delivery.