Video Content That Works
Video content is essential for us in Real Vision, and the timing couldn’t be better!
82% of internet traffic will be video by the end of 2022. according to Alexa.com
Here are 3 types of video content that work to you engage with your audience (it’s been proven)!
Let’s dig in directly:
1. Educational video
This is a how-to or informative video shows the viewer how to do something or shares insight on a topic or industry. The aim is to show your brand credibility and thought-leadership.
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Step 1: Set the scene by introducing the problem that your business can solve
Step 2: Outline a series of steps, tips or solutions to this problem and provide examples
Step 3: Wrap up with a quick recap and call to action
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2. Product Demo video
This is perfect to show how your product works or explain your services.
Step 1: Introduce the problem that your product or service solves
Step 2: Demonstrate the solution, and then introduce your product/service
Step 3: Explain the features or benefits
Step 4: Provide testimonials
Step 5: Share a call to action
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Short example: https://vimeo.com/516667348/730f9c2384
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3. Case study video
A case study or sizzle showreel is about highlights, testimonials and social proof. It can be very convincing to watch someone (like your viewer) champion your brand in a video format.
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Step 1: Set the scene with a short backstory of the person and?the problem they had
Step 2: Outline how you helped them overcome the pain point
Step 3: Let the person in the video recommend you directly
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Short example: https://vimeo.com/415093344/3ad80e7c28
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Hope this helps you.