Video Content That Works

Video Content That Works

Video content is essential for us in Real Vision, and the timing couldn’t be better!

82% of internet traffic will be video by the end of 2022. according to Alexa.com

Here are 3 types of video content that work to you engage with your audience (it’s been proven)!

  1. Educational video
  2. Production demo video
  3. Case study/sizzle video


Let’s dig in directly:

1. Educational video

This is a how-to or informative video shows the viewer how to do something or shares insight on a topic or industry. The aim is to show your brand credibility and thought-leadership.

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Step 1: Set the scene by introducing the problem that your business can solve

Step 2: Outline a series of steps, tips or solutions to this problem and provide examples

Step 3: Wrap up with a quick recap and call to action


Short example: https://www.youtube.com/watch?v=f6WbiWiDiPA&list=PL2-78gs9nRfN98inqu4cIRav5r1p5Ufaz

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2. Product Demo video

This is perfect to show how your product works or explain your services.


Step 1: Introduce the problem that your product or service solves

Step 2: Demonstrate the solution, and then introduce your product/service

Step 3: Explain the features or benefits

Step 4: Provide testimonials

Step 5: Share a call to action

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Short example: https://vimeo.com/516667348/730f9c2384

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3. Case study video

A case study or sizzle showreel is about highlights, testimonials and social proof. It can be very convincing to watch someone (like your viewer) champion your brand in a video format.

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Step 1: Set the scene with a short backstory of the person and?the problem they had

Step 2: Outline how you helped them overcome the pain point

Step 3: Let the person in the video recommend you directly

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Short example: https://vimeo.com/415093344/3ad80e7c28

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Hope this helps you.

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