Video Content; Smart Way to Upsell your Business
Videos are one of the most effective ways for businesses to illustrate and market their services or products. Videos can vary in style, length, and format, and are used extensively on websites and social media.
Would you rather scroll through a step-by-step product explainer image, or simply watch a 2-minute animated video, explaining the same?
The answer is obvious, right?
Be it animated videos or shorts, explainer videos, or storytelling, you can use any form of video to market your business.
Videos are already being used by big brands and companies, For example, Volkswagen is the best example of the appeal of videos among consumers, with a whopping 155 million views across three of its videos.
There are multiple types of videos they use for marketing and promotion that businesses can leverage.?
Let's get rolling!
1.? ? ? Explainer Videos
They can be about a product, service, or initiative. They demonstrate the product or service and are effective for the business.
There are different types of explainer videos:
Choose anyone or simply...
2.? ? ? Employee Testimonial
Employee testimonial videos are another great way to showcase the culture of your company. It promotes the company and highlights work ethics and employee satisfaction.
A customer is more likely to purchase from a company that keeps its employees happy than those that don’t.?
Because Happy Employees = Happy Customers
3.? ? ? Animation Videos
One of the best methods to reach a larger audience and draw them in is through animated videos. Animated videos can convey a sense of warmth for your company and generate emotions that connect with different audiences.?
Animated Videos are for all types of people, adults enjoy the animated politicians on the news, and millennials like Fido Dido whenever he shows up in the 7up videos. Right?!
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4.? ? ? Storytelling
BournVita ads are known for their storytelling. They relate with the user personally with a mother-child bond. It touches hearts. It keeps the user’s attention, anticipating how this story will end.?
Storytelling videos often are long form and send a message. Stories emphasize the brand vision and tagline.
5.? ? ? Short Videos
Shocker?? Not so much.
YouTube Shorts and Instagram Reels are #trending. How many hours did you spend today scrolling through reels or YouTube Shorts? Let’s be honest.?
We go on and on and on… Right?
Short videos can include?-
6.? ? ? Motion Graphics?
Motion Graphics are animations that give an illusion of movement. When combined with audio and live video, it makes a very catchy and interesting corporate video.
Motion Graphics can be used for Promos, Explainer videos, Logo intros, Icons, Infographics, Titles and so much more.
7.? ? ? Customer Testimonial
While product videos are a great way to showcase your services and offerings, customer testimonial videos are also a powerful marketing tool.
Customer testimonial provides the brand credibility and a reason for the buyer to make a much more informed decision. Most corporate video production companies would help you out with customer testimonial videos.
8.? ? ? Influencer Videos
Another thing that’s #trending along with Shorts is Influencers! Influencer marketing is at its all-time high now, given its reach and appeal.
Have you ever bought something just because your favorite influencer endorsed it and gave good reviews? We all have been there, and done that!
Start implementing today
Whether you're looking to promote a product, recruit top talent, or educate your employees and customers, Videos are an effective way to get your message across.?
We understand that the thought of creating videos can be overwhelming, especially when deciding which type of videos to make for your business.?
Contact us today and we will help you find the best video type for your business.