The Video Content Edition

Welcome to the sixth edition of the Financial Marketer newsletter, where we take a closer look at the power of video content for financial brands. We explore what the right video content, format and delivery looks like to drive engagement and conversion of clients.

Articles:

With so many video streaming platforms now available, how do you know which one will deliver the best bang for your buck for your finance brand? We weigh up Vimeo, Brightcove, YouTube and IBM Video Streaming to help you decide.

While the value of videos is a given – with 63% of consumers watching them at least once daily – the attention has turned to how they’re delivered. We look at the pros and cons of real-time versus pre-recorded live videos.

A growing number of financial marketers have discovered the power of video, with 87% using Cue video as part of their marketing strategy. We explore the engaging, educational, and entertainment value of video content to help financial brands shine.

A growing number of companies are learning that by treating music and sound as an afterthought in their brand videos, they’re diluting the power of their video marketing. We look at the importance of finance brands hitting the right note when looking to elevate video content.

Deploying the right format can have a material impact on the success of your video content marketing. We’ve review what format opportunities finance brands should consider when deciding where to invest their video content budget.

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Financial Marketer is the industry publication for the global finance sector.