Video Content For B2B Market

Videos are proven to capture audiences’ attention in their feeds, and that audience is 20x more likely to share them than any other type of post.

It’s also an important strategy for engaging C-suite decision-makers and senior influencers, and LinkedIn is fast becoming one of this group’s most trusted sources of video content.

Video on LinkedIn isn’t just increasingly important to B2B content marketing strategies. It’s also an increasingly versatile content format.

Our video-sharing feature makes it easy to share videos in the LinkedIn feed directly from your phone. You’re also able to edit videos on desktops, laptops, or tablets and upload them from those devices.

You can even link to the video stories, interviews, and other content that you’re sharing on YouTube in order to have those videos play automatically in your LinkedIn feed.

However, if you’re capturing and sharing video on LinkedIn, planning a video content strategy that fits the audience and the environment you’re aiming at will help you maximize the engagement you generate.

Here are (7) tips for utilizing the potential of LinkedIn videos:

1. Think outside the box when it comes to adding value with video

With more flexibility when it comes to how you capture B2B video for LinkedIn, it pays to think laterally about the ways it can add value for your audiences. B2B video content should never just mean another talking-head interview.

How about sharing the sights and sounds of the conference events you’re attending?

Filming a short video guide to a hack that could save your audience time?

Recording your views on the current issues being faced?

Or demonstrating a new piece of technology?

Remember, you can easily try different video content styles and optimize your strategy around those that drive the most engagement.

Experiment!

2. Plan for mobile viewing

LinkedIn research shows that 91% of our members watch videos on mobile devices, at least part of the time.

In fact, 57% of all engagement with LinkedIn content takes place on mobile. That means your chances of engagement increase significantly when your video is designed to deliver a good viewing experience on a phone.

3. Record horizontally or vertically – but not both at once

Whether you’re recording your video vertically or horizontally, don’t change your mind halfway through. Be consistent in how you frame your shot to avoid irritating viewers.

4. Keep things steady with a tripod

If you’re creating video content by filming yourself, consider investing in a simple tripod to keep the camera (or phone) steady. You’ll get a more professional result.

5. Use microphones to cut out background noise

When you’re recording video, be aware of the noise environment around you. Too much background sound feels unprofessional – and it makes for a frustrating viewing experience. It’s also relatively easy to reduce, using either a headset or an external microphone.

6. Be creative, be different, be funny

Place humor and creativity in video content. Don’t be afraid to aim to be entertaining.

7. Make the first six seconds count

Work in a hook designed to capture people’s attention if you can, or use subtitles to signpost why what they are watching matters.

Stay tuned for more!

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