Video Ain't Slowing Down!

Is video a fad? Is it just the “next big thing” which is going to go out of fashion just as quickly as it rose to prominence? We don’t think so.

According to Marcus Sheridan’s?They Ask, You Answer, video already gets the most engagement out of all online content. This means people spend more time watching videos online than doing anything else - and this statistic is just growing (in 2022,?82% of internet traffic was video content). The popularity of YouTube, Instagram reels and TikTok show just how much we LOVE to consume video. So, why wouldn’t a business jump on board this train that’s only heading in one direction?

It isn’t just about getting ahead of the game, though; it’s about not getting left behind. Your competitors will sooner or later wise up to the potential of video, so you don’t want to be trying to figure it out when it’s too late! No one likes being on camera to start with, and that puts people off from even trying. But you’ll get used to it! There will come a point where you won’t be so self conscious about how you come across. Get over yourself and your business will benefit!

So don’t get left behind thinking that video is just a fad. It’s here to stay, so get used to it!