Video advertising is a type of digital advertising that uses video content to promote products or services. It can take various forms such as pre-roll ads, in-stream ads, display ads, social media ads, and native ads. Video advertising is becoming increasingly popular as more and more people consume video content online.
There are different platforms of video advertising, each with its own characteristics and audience. Some of the most common platforms for video advertising include:
- YouTube: YouTube is the most popular video-sharing platform in the world, with over 2 billion active users. It offers a wide range of video ad formats, including TrueView ads, bumper ads, and sponsored cards.
- Facebook: Facebook is a social media platform that allows users to share videos and other content. It offers several video ad formats, including in-stream ads, video carousel ads, and sponsored content.
- Instagram: Instagram is a social media platform that focuses on visual content. It offers several video ad formats, including in-feed video ads, Instagram Stories ads, and Instagram Reels ads.
- TikTok: TikTok is a social media platform that allows users to create short-form videos. It offers several video ad formats, including in-feed ads, brand takeovers, and sponsored hashtag challenges.
- Programmatic video advertising: Programmatic video advertising uses automated technology to buy and sell video ads. It allows advertisers to target specific audiences and optimize their campaigns in real-time.
- Jakober, P. (2016b, September 9).?8 dos and don’ts of successful video advertising. Martech.org. https://martech.org/8-dos-donts-successful-video-advertising/
