Video Action Campaigns Are Being Upgraded to Demand Gen?!
Have you heard the latest changes coming to Google Ads?
If not, then watch this video.?
John, Glen, and Colby discuss how advertisers might need to use bundled or combined ad formats, specifically by moving Video Action Campaigns into Demand Gen.
One of the things included in the bundle is Gmail ads.
Once this update happens, Gmail ads will count an email open as a "click" even if the user never visits your website.
You can already tell why this is problematic—you still pay for these "clicks" even though they might not represent real interest.
If you want to know how these changes might affect your advertising strategies, watch our latest video and you’ll be able to:
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