Video in 2018
Alex Clifford
Helping Businesses to Grow | SEO Services | Web Design | Lead Generation
By 2021, 80% of all online traffic will come from online videos according to Cisco. It’s definitely not a surprise.
So?
YouTube is already the 2nd largest search engine in the world. More people are using it for their search needs, instead of Google. Therefore, you should aim to create and optimise content specifically for use on YouTube so you can grab these searchers, and direct them to your website – and eventually frequent customers.
In turn, by publishing SEO optimised YouTube videos, you’ll wn more Google real estate.
But, why?
Because 55% of Google search results contain at least one video and Google owns YouTube.
How?
Embed video content into your text-based blogs. It will help you to increase dwell time and garner a larger, more receptive audience.
At this very moment, 40% of consumers are calling for more video content. Add into the equation all of the above SEO benefits, video content has the potential to make a HUGE difference to your SEO campaign.
For more information on the SEO trends of 2018 visit: https://goo.gl/WAH2oP
World Class Awarded CD Writer/AD/TVCs/strat 360; 66 BizWinsAfrica/UK val $90m; CarsTelcoFMCgDrinksBanksTech; TTL-Digita
7 年Well they do say images are processed 20ooo x faster than text....surprised isn't 80% already.
Managing Director | Sales, Marketing & Brand Transformation | ABM | DBM | EXPERIENTIAL | humanising complex & Enterprise B2B to better engage & win more business
7 年Matt Cotton - very timely article for you!