Victory Avenue welcomes Vimto into store

A Nisa retailer has been building relationships with both suppliers and shoppers in a special event hosted in his Cambridgeshire store.

Jamie Keshwara welcomed Vimto into his Victory Avenue shop in Peterborough to help boost the profile of the product and create excitement among consumers.The team from Vimto spent a day in store earlier this month, running their Big Win promotion with one lucky customer who purchased a bottle of Vimto winning ￡1,000.

The campaign included social media activity in the run-up to the day in store with clues posted online and a Vimto brand ambassador was then present at the shop from opening time with sampling for shoppers throughout the day.

With the use of in-store theatre coupled with the activity on social media, shoppers were delighted, particularly the winning shopper who scooped the prize money.

Store owner Jamie Keshwara said: “The day was an overwhelming success and there was lots of traction on our social media page post. It was a great opportunity to work with Vimto and we were pleased to participate.”

Nisa’s Wholesale Category Controller for soft drinks, David Mathieson, said: “We’ve had positive feedback about the event from the supplier and the retailer and it was well received by the local community. It’s always good to work closely with our suppliers and customers on events like this and to see them reap rewards in their stores.”

Nick Oatley, national account executive for Vimto, added: “It was fantastic to work with Nisa on this campaign and to get into store to share our product with shoppers. The day was very successful, and we had a very happy winner.”